Applied Business Challenge: Career Reflection

This article is a career reflection for the Applied Business Challenge. It covers personal values, field of work, capability audit, skill enhancement, and graduate elevator pitch. The article also includes references.

Running Head: Applied Business Challenge
Applied Business Challenge
Career Reflection

Applied Business Challenge P a g e | 1
Table of Content
Task 1-Value Audit.......................................................................................................................................................... 2
Personal Values............................................................................................................................................................ 2
Field of Work................................................................................................................................................................ 2
Task 2: Capability Audit................................................................................................................................................ 2
2B- Skill enhancement.............................................................................................................................................. 4
Succinct Plan for Skill enhancement................................................................................................................... 4
Task 3- Graduate Elevator Pitch................................................................................................................................ 5
References.......................................................................................................................................................................... 8

Applied Business Challenge P a g e | 2
Task 1-Value Audit
Personal Values
 Integrity
 Honesty
 Accountability
 Discipline
 Sustainability (Roccas, Sagiv and Navon, 2017).
Values form an integral part of the character of a human being; values are a reflection of
the true essence of a person, even when nobody is watching him. The personal values
help an individual to walk the path of life with confidence and strength (Feldman and
Bradi, 2015).
Field of Work
I would like to work in the field of E-commerce and be a part of the digital marketing
team at Amazon. The hard skills acquired by me which would help me in reaching my
career goals are
 Business Acumen
 Business Strategy
 Understanding of digital ecosystem
 Social media marketing
 Digital Marketing
These hard skills are in strong relevance to the skills which are required to excel in the
job as a digital marketer at the e-commerce behemoth Amazon.
Task 2: Capability Audit
As the name suggests, selection criteria are the standards which the employer look for
in the employees while recruiting them. The selection criteria are most often visible in
job advertisements, position descriptions and duty statement (Pirson, martin and

Applied Business Challenge P a g e | 3
Parmar, 2017). Employers look for qualifications, knowledge, skills, abilities, leadership
skills and experience. Going through the links provided in the assessment sheet, I came
to a conclusion that the following selection criteria are important while evaluating the
employees:
 Leadership skills
 Activities including extra co-curricular
 Teamwork skills
 Emotional Intelligence
 Cultural alignment
 Work experience
 Calibre of academic result
 Critical reasoning and analytical skills
 Passion/Knowledge/Drive and commitment
According to me the 5 most important section criteria are:
 Demonstrated capacity to communicate effectively- This is one of the most
important selection criteria which the employer first notices, the way en
employee interact or speaks in his interview is a reflection of how he would
communicate in the business hours. Not only is the verbal, but written
communication ability of the employee also assessed by the employer. At the
same time, effective communication becomes important while communicating
with the stakeholders of the business organization (Atkinson and Storey, 2016).
 Good Organizational and administrative skills- Every organization before
employing a candidate weighs him in different selection criteria and towards the
end reaches a conclusion. It is highly important that the candidate has skills in
both administration and knows how to behave in a professional business
environment (Goldin and Katz, 2018).
 Proven ability to work as a part of team-Business organizations have
understood this fact that teams can achieve goals in a much better and efficient
manner than an individual working alone. Thus, employers try to test the
candidate by asking him several questions and putting him in various simulation
exercises to assess the team working ability of the candidate. This selection

Applied Business Challenge P a g e | 4
criterion is most definitely one of the most important parameter while selecting
a candidate as team work leads to creation of positive synergies in the workplace
(Townley, 2014).
 Well-Developed customer service skills-Every business operates to make
profit, leaving besides the NGO, in order to create profits, businesses have to
serve their customers in the most advantages way. Thus, it is very important
selection criteria to assess the customer service skills of the candidate. The
customer service skills not only help to acquire new customers but also to retain
the existing customers (Gatewood, Field and Barrick, 2015).
 Proven ability to manage projects-Business are always in a lookout for the
candidates who have some information or experience in handling and
completing a project on time, this is seen as an added advantage in the selection
of the candidate(Sullivan, 2017).
2B- Skill enhancement
One skill which I would like to develop in order to pursue and achieve my career goals is
enhancement of my learning of Google analytics, Google ad words and Digital media
marketing. These hard skills will help in my professional development and put me on a
fast paced career path. Moreover, these skills are the most relevant in the e-commerce
ecosystem and would also open more avenues for growth for me. I am planning to
acquire these skills organically by reading various blogs and tutorials on digital
marketing and also enrol myself in classroom training program on digital marketing.
Succinct Plan for Skill enhancement
Project Schedule Purpose Timeline
Social Media
Marketing
Morning 10-12 AM Social media
marketing is a
combination of
marketing on the
platforms such as
Facebook, Twitter,
Linked-in, Snapchat,
Pinterest and more
so. This module will
help me in
understanding how
brands integrate
3 Months

Applied Business Challenge P a g e | 5
their marketing
solution with the
social media
platform to engage
with the customers
and increase
conversation
Google Analytics,
Ad words
Evening 4-6 PM Google analytics Is
primarily the
backbone of
Internet marketing
and thus the most
important module
to learn. This
module will help me
in understanding
how Google
leverages its
platform for search,
engagement, ROI
and conversions
3 Months
Task 3- Graduate Elevator Pitch
I am the kind of person you would want to meet-Is the fundamental epigram of life
which I follow with utmost dedication and sincerity. A graduate in business
administration and marketing I would like to explore my avenues in the field of digital
marketing. I have strong knowledge and understanding of digital ecosystem and I have
completed my 6 months of training in Social media and Internet marketing. I completed
180 hours of Google certified programs and have hands on experience on analytics tool,
SEO, SEM, SMM and Big data analytics. My aspiration is to be a part of digital media
team and help my organization to focus on Return on Investment while ensuring a good
brand awareness and engagement with the target audience. As an individual, my
personal values of Integrity, Honesty, accountability, discipline and sustainability have
always helped me in every walk of my life (Royle and Laing, 2014). I believe that it is
very important for an individual to give his 100% towards achievement of his personal
and professional goals. I am a quick learner and a dedicated hard worker, these both
qualities sum up my professional calibre. I have good interpersonal communication and
I am great at working within the teams. The three elements of success for me are;
Consistent learning, sustained growth and Overall development. I would like to

Applied Business Challenge P a g e | 6
associate with an organization that consistently helps me to learn and grow at every
walk of my life (Spiller and Tuten, 2015).

Applied Business Challenge P a g e | 7

Applied Business Challenge P a g e | 8
References
Atkinson, J. and Storey, D.J. eds., 2016. Employment, the small firm and the labour
market. Routledge.
Feldman, G. and Bardi, A., 2015. Personality traits and personal values: A meta-
analysis. Personality and Social Psychology Review, 19(1), pp.3-29.
Gatewood, R., Feild, H.S. and Barrick, M., 2015. Human resource selection. Nelson
Education.
Goldin, C. and Katz, L.F., 2018. The race between education and technology. In Inequality
in the 21st Century (pp. 49-54). Routledge.
Pirson, M., Martin, K. and Parmar, B., 2017. Formation of stakeholder trust in business
and the role of personal values. Journal of Business Ethics, 145(1), pp.1-20.
Roccas, S., Sagiv, L. and Navon, M., 2017. Methodological issues in studying personal
values. In Values and Behavior(pp. 15-50). Springer, Cham.
Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital
Marketer Model for the communication industries. International Journal of Information
Management, 34(2), pp.65-73.
Spiller, L. and Tuten, T., 2015. Integrating metrics across the marketing curriculum: The
digital and social media opportunity. Journal of Marketing Education, 37(2), pp.114-126.
Sullivan, J.L., 2017. Multiple indicators: Some criteria of selection. In Measurement in the
social sciences (pp. 243-269). Routledge.
Townley, B., 2014. Selection and appraisal: reconstituting. New Perspectives on Human
Resource Management (Routledge Revivals), 92.