Applied Business Challenge: Career Reflection

Running Head: Applied Business Challenge
Applied Business Challenge
Career Reflection

Applied Business Challenge P a g e | 1
Table of Content
Task 1-Value Audit..............................................................................................................................................................2
Personal Values............................................................................................................................................................... 2
Field of Work.................................................................................................................................................................... 2
Task 2: Capability Audit................................................................................................................................................... 2
2B- Skill enhancement................................................................................................................................................. 4
Succinct Plan for Skill enhancement......................................................................................................................4
Task 3- Graduate Elevator Pitch...................................................................................................................................5
References.............................................................................................................................................................................. 8

Applied Business Challenge P a g e | 2
Task 1-Value Audit
Personal Values
 Integrity
 Honesty
 Accountability
 Discipline
 Sustainability (Roccas, Sagiv and Navon, 2017).
Values form an integral part of the character of a human being; values are a reflection of
the true essence of a person, even when nobody is watching him. The personal values
help an individual to walk the path of life with confidence and strength (Feldman and
Bradi, 2015).
Field of Work
I would like to work in the field of E-commerce and be a part of the digital marketing
team at Amazon. The hard skills acquired by me which would help me in reaching my
career goals are
 Business Acumen
 Business Strategy
 Understanding of digital ecosystem
 Social media marketing
 Digital Marketing
These hard skills are in strong relevance to the skills which are required to excel in the
job as a digital marketer at the e-commerce behemoth Amazon.
Task 2: Capability Audit
As the name suggests, selection criteria are the standards which the employer look for
in the employees while recruiting them. The selection criteria are most often visible in
job advertisements, position descriptions and duty statement (Pirson, martin and