Applied Corporate Strategy

Applied Corporate Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
Question 1........................................................................................................................................3
External analysis..........................................................................................................................3
Question 2........................................................................................................................................6
Internal analysis...........................................................................................................................6
Question 3........................................................................................................................................9
TOWS matrix...............................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Corporate strategies are the highest level of strategic plan in an organization, as it
defines the overall objective and goal of an organization. It gives directions& ways in which it
achieved within Strategic management activities. It helps in defining the vision and direction of
company. Vodafone is one of the top telecom company in telecom industry. The report will
discuss the importance of external factors on the company and its Five porter forces explaining
its competition in market, Vodafone and its internal forces which includes the competence of
what company does, Value chain and VRIO tables will be explained in the report. Strategy given
with the company and the target competitor are included and the TOWS of the company is
discussed with Strength and opportunities and Threat and weakness mentioned.
Question 1
External analysis
External analysis refers to the examination the environment of the industry working in
and it includes factors as competitive structure, positioning and dynamics.
Pestle Analysis:-
It is a concept of marketing principle, It is used as a tool in the companies to identify and
track the situation and external environment they are operating in, or they are planning for
project launch or product. Pestle is mnemonic which expanded into Political, Economic, Social,
technological, legal and Environmental (Weissenberger-Eibl,2019).
Political Factor :- These factors are the extent which included government influence in the
economy or in a particular industry sector. For example, it includes the government tax, import
on duty and all other factors which include in revenue generating of organization structure. It
includes the Tax policies, trades tariffs, fiscal policies etc. Government lays around in the fiscal
year and it may affect the business and business environment to extent. Political factor is a
threat to the company as high tax rates and policies can influence the prices of the company
product (Cui,2018).
Economic Factor:- Economic factors are crucial of an economic performance which directly
impact the working of a company and impact it & have resounding lengthy term effects.
Example as rise in the inflation rate in the economy which will affect the company prices in their
services in the market and product. Economic factor affects the purchasing power of the
audience and it can differ the demand and supply framework in the economy. Economic is a

threat to the Vodafone as increase in inflation rates forced the company to increase the prices
and affect the profitability (Schmidt, 2018).
Social Factor :- Social factor is the social environment of the market and the culture trend,
population, demographic changes of market are social factor. The instant change in work pattern
of the market and popular market structure & affect the company, work from home increasingly
relying on communication profession. It provides the opportunities as it increases the
communication and helps the company in its growth, in pandemic the social distancing is going
on and in that the company gets opportunities to provide digital benefits to customer so that they
can communicate and connect to each other. Opportunity for the company after increasing the
communication to increase the growth in better way and help the company in development.
Technologies Factor :- Technologies factor of external environment in the organization are the
advancement of technologies and its important in the company. Working in telecommunication
sector it is important to utilize more of the technologies and providing the latest tech to its
consumer and Vodafone is trying hard and providing all the latest technologies to its customer.
Opportunities in Technologies by providing innovation and technologies to its customer as soon
as possible. Technologies is the best oppourtunity for the company to enhance the growth.
Legal factors:- Legal factors include all the legal regulation and rules internal and external to the
organization and in its context, the laws which can affect the business and the business
environment in a certain way in UK with the policies which company need to maintain for
themselves. Vodafone's need to make their strategies accoutring to the legislation of UK
telecommunication, safety standards, and they need to provide the consumer laws in their
strategies. Legal factors work as a threat to the Vodafone as it increase the chances of legal
actions and it also increases the pressure of the company to match the government policies.
Threat because legal work need proper way in doing all the necessary requirement to be filled,
Vodafone need to make sure that the work is in legal way.
Environmental factors :- These factors include all the factor which influence the surrounding
environment of the company and organization. It is crucial in certain industry which can directly
get affected by the environment factors. The geographic location and surrounding environment
and natural resources are included in it. Environment factor is a threat as environment can't be
controlled and anything can happened in the environment (Ogaga,, 2017). Environment is a