Applied Ethics and Sustainability

Running head: APPLIED ETHICS AND SUSTAINABILITY
APPLIED ETHICS AND SUSTAINABILITY
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1APPLIED ETHICS AND SUSTAINABILITY
Contents
Part A...............................................................................................................................................2
Consequential ethical analysis.....................................................................................................2
Part B...............................................................................................................................................5
Non-consequential ethical analysis..............................................................................................5
Assignment 2...................................................................................................................................9
Reference.......................................................................................................................................15

2APPLIED ETHICS AND SUSTAINABILITY
Part A
Consequential ethical analysis
Question a:
When advertisements are not ethical and tries to mislead and becomes immoral?
Question b:
Advertisement is considered to be one of the vital aspects of business entity and even the
organizations around the world spend millions of dollars that promote their products through
advertisements so that they can promote the product globally. However, it can be seen that the
advertisers exaggerate about the benefits of a particular product and this renders the consumer to
come under pressure psychologically (Drumwright and Kamal 2016). The advertisers
intentionally persuade the customers to buy the advertised product. It has been seen that the
advertisements attacked the political, aesthetic, sociological and psychological grounds. While it
is important to note that ethical issues in advertisements include the deceptive advertisement,
advertising to children, sub minimal perception, women exploitation can effectively lead to the
moral deterioration of the society (Ullah and Hussain 2015). Sometimes it has been seen that
promotion of a product crosses the line and it either becomes unethical and immoral. The major
issues that arise from the advertisements are the advertisements that are deceptive and the
advertisements that are directed for the children. It is important to mention that its today’s world
the no one can actually trust another person and at the same time there are some organizations
that are have the sole purpose of only earning profit by providing the deceiving facts about the
products (bin Nooh et al. 2014).

3APPLIED ETHICS AND SUSTAINABILITY
Question c:
The 6 key facts that are relevant to the analysis of the ethical question are as follows:
Gender stereotype and stereotyping sex- the advertisements that people see daily can
highlight that the advertisers do not portray the women and men realistically and the images that
can be seen highlight the class ideology of our society. Therefore, it is important to mention that
the advertisers need to consider about the use of the over sex appeal within the things that have
strong sexual controversial issue surrounding the issue. It is important to highlight that the sexual
stereotype and the gender are the two highly publicized in an unethical way and by the
application of the advertisement. The advertisement industry is seen to be guilty of perpetuating
the discrimination and promotes stereotyping (Ashraf et al. 2014).
Advertising to children- It is an important part and it highlights that the children do not
have the right experience or the maturity and due to this they get easily moulded by whatever
they are taught, listen and see. However, it can be said that some of the marketers take the
advantage by making the certain advertisements that target these children and the main purpose
is to earn more profits without taking any ethical responsibility. This could result into a affecting
the child's mind and it will impact the children both mentally and physically and result into
development of the bad habits (Shabbir, H.A., Maalouf et al. 2018).
Deceptive advertisement- organizations often tries to increase their profits by increasing
their sales and advertising false facts about their products (Il’ia et al. 2015).
Advertising message- the content of the advertisement is important and the impact of the
message will have a long-standing effect on the people. It is important to mention that people