Assessment 3: Presentation On Socially Responsible Marketing

Running Head: Assessment 3: Presentation On Socially Responsible Marketing
ASSESSMENT 3: PRESENTATION ON SOCIALLY
RESPONSIBLE MARKETING

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Assessment 3: Presentation On Socially Responsible Marketing
Table of Contents
Introduction................................................................................................................................3
Issues related to socially responsible marketing........................................................................3
a. Negative advertisement.......................................................................................................3
b. Use of women in marketing................................................................................................4
c. Racism related issue............................................................................................................4
d. Marketing to children.........................................................................................................5
Issues related to marketing that is environmentally responsible................................................5
a. Lack of patience and perseverance.....................................................................................5
b. Green marketing Myopia....................................................................................................6
c. Animal testing-An environmental issue.............................................................................7
Conclusion..................................................................................................................................7
Reference list..............................................................................................................................9

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Assessment 3: Presentation On Socially Responsible Marketing
Introduction
Socially responsible marketing is all about promoting products that are capable to contribute
to society. Understanding on ethical consideration of marketing and evaluation of
environmentally responsible marketing help to identify potential issues related to these
concepts. This study focuses on evaluation of issues in case of socially responsible
marketing. On another hand, issues of environment-friendly marketing are being discussed in
this study.
Issues related to socially responsible marketing
a. Negative advertisement
● Business owners often describe negative aspects of similar products of
competitors through their advertisements (Ingenbleek et al. 2015).
● Advertisers face issues to consider ethical standards in case of negative
advertisement.
Policy of negative advertisement allows advertisers to highlight drawback of products of their
competitors. Majority of business owners focus on promoting benefits of their products. In
this kind of advertisements, developers face issues in meeting ethical standards. It is
important to maintain a certain limit while accusing others. Disrespectful statements may
affect reputation of competitor companies and they can move legally against advertisers in
that case. Due to this reason, it is important to maintain ethics while creating negative
advertisement. Advertisers must explain their own products, rather than others in order to
attract consumers towards their products. It can be noticed that unethical advertisement
acquire negative publicity and majority of consumers avoid products of unethical businesses.