logo

Behavior of Consumers and their Psychology

5 Pages1014 Words73 Views
   

Added on  2020-05-28

Behavior of Consumers and their Psychology

   Added on 2020-05-28

ShareRelated Documents
Running head: APPLIED MATHEMATICS 0APPLIED MATHEMATICSName of StudentInstitution Affiliation
Behavior of Consumers and their Psychology_1
APPLIED MATHEMATICS 2Literature Review The behavior of consumer on the consumption of coffee is defined by the previous purchase reactions of the customers. The consumer reaction is the process of researching what the consumer will choose, how they will use it, the reason for the purchase and the disposal of it after the usage[ CITATION Den131 \l 1033 ]. According to Kotler et al, he suggested that the behavior of the consumers denote the purchasing behavior of the final consumers (household andindividuals who purchase services and goods for private consumption) and thus the combination of the consumers is referred to as consumer market. But in reality, most individuals shows a distinguishing reactions as well as a psychological character since they are sometimes pretentious by different national culture[ CITATION Dav113 \l 1033 ]. Therefore, the behavior of the consumers and their psychologyare treated as the most two significant direct elements to effect the buying decision of the consumers[ CITATION Kev12 \l 1033 ]. Nonetheless, it is simple for the marketers to distinguish the consumer characteristic behavior for the psychological peculiarity. In most cases, it becomes very difficult to tell what the consumer thinks about a given product and why he or she may prefer the product to other supplementary goods. Depending on the part of the world the consumers are, some individuals from a given country will have a different consumption characteristic than others. A very significant factor which will actually influence the purchase of coffee by consumers is basically how the coffee is graded. Grading will basically speak a lot to the consumers before they make the decision on which type of the supplementary good to purchase. Culture sometimes may influence the decision of the consumer on the good to purchase as well
Behavior of Consumers and their Psychology_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Consumer Behavior and Its Influence on Buying Decisions
|4
|830
|441

Cultural Differences in Consumer Behavior: A Comparison of China and Britain using Hofstede's Model
|18
|4510
|441

Consumer Behavior and Marketing Psychology 2022 Case Study
|15
|891
|23

Conspicuous Consumption: Displaying Wealth and Social Status
|7
|1533
|292

Consumer Market and Buyer Behavior Assignment 2022
|15
|4385
|16

Consumer Purchasing Behavior Approaches
|10
|2059
|91