Consumer Behavior and Marketing Psychology 2022 Case Study

Consumer behavior and
marketing psychology
Herbal toothpaste of
Australian Natural Care

Consumer behavior as an
idea
• The study of consumer behavior suggests
that consumers are the main actors in the
marketplace.
• Consumer behavior is the decision process
off people who like to purchase services or
goods for their personal consumption.
• It is influenced by many factors such as
marketing, psychological, personal , social
and others.

Factors influencing consumer
behavior
• Social- roles & status, family, and the
reference groups
• Psychological- learning , perception,
and motivation
• Cultural – The culture and religion .
• Personal – occupation, self –concept,
lifestyle, age

Consumer attitudes
• The consumer behavior is affected
by the psychological factors such as
attitudes or perception.
• Three perceptual processes are
selective distortion, selective
attention and selection retention.
• The consumer attitudes is another
factor.