Identifying Students Attitudes Towards Exercise for Better Gym Marketing

This presentation discusses the research plan to identify students attitudes towards exercise and how it can help in better marketing of gyms. It focuses on the case study of Body shape Gym & health club. The aim of the research is to understand the attitudes of students towards exercise and develop strategies to market gyms to them. The presentation also covers the different stages required to carry out the research, including research methodologies, data collection, data analysis, and ethical considerations. The subject of the presentation is Applied Research and the document type is a Presentation.

APPLIED RESEARCH AND
DEVELOPMENT

Chosen scenario and organization overview
 Scenario 2 is chosen for proposal, in which marketing manager of gyms, have to identify the attitudes of students towards exercise.
 Research plan will be developed on the basis of students attitudes towards exercise to help marketing manager better market their
gyms to students.
 The current proposal is based on body shape gym & health club, running their business in Bangladesh and provide their services to
gents and ladies as well with separate unit.
 It is one of the top and most famous Gym and health club in state, they are able to provide Fitness & health services in Dhaka.
 In order to gain people attention, organization offer free Wi-Fi, swimming pool, yoga, parking, personal trainer and other services to
local people.
 They have skilled and trained people who are able to provide proper and suitable guidelines to every consumer, they help people to
make their body fit and health through work out.
 All latest or modern gym and health fitness equipment's are available within Body shape Gym and health club. It is located in
Dhanmondi and have the best services for ladies as well as gents.

Aim of research
 The aim of this research is to identify students attitude towards exercise that helps to better market gyms to them. A case study:
Body shape Gym & health club.

Plan to conduct research
Research methodologies-
It is one of the best techniques and processes used to select, examine and determine information about chosen topic (Christ, 2017).
Specific methods involved in research methodologies will adopted in research procedure in order to gather, evaluate and assemble data.
Research philosophy-
 In context of this research, research will choose interpretivism research philosophy that helps to utilize quantitative approach.
Research approaches-
 Inductive research method support to examine various concepts and models for making correct and
effective report.
Research design-
 Research can use descriptive research design as it help them to assure characteristic and attitude of
students towards exercise.
Data collection-
 It considered as important determinant of research methodological, associated with effective methods through which research can be
able to obtain information based on aim of research. Data collection is distinguished into primary and secondary methods, in this
study, researcher can use primary and secondary data collection method, in order to collect more and more information related to
chosen topic.
Data analysis-
 Researcher can use thematic method for data analysis, it helps them to define information into theme which is easy to understand.
Sampling-
 Researcher chose random sampling method under this study, they select 20 students as sample size.
Ethical consideration-
 In context of this research, researcher can use correct source of data collection and take care to privacy of participants

Different stages required to carry out research
Students attitude towards exercise-
 According to Gibson, Wagner and Heyward, (2018) younger people between age of 18 to 25 years are interested in exercise, most
students have positive attitudes towards exercise, along with higher study they also focus to look good and stay healthy for longer.
 Eshah and Froelicher, (2018) highlighted that attitude imitate from set of feelings, behaviours and beliefs related an objective that
may be approving. It can be dynamic, adapted and constructive.
Challenges faced by company while identify students attitude towards exercise-
 In view point of Forrest and et.al., (2016) while conducting research and identify attitudes of students towards exercise, different
challenges are faced by firm which consume a lot of time and efforts.
 Osipov and et.al., (2017) contradict that students have different opinion related to exercise, is created ongoing challenges for
company to understand attitudes of students. Some people think that exercise is good for health on the other hand few person think
that it is time-consuming activity.
Strategies for marketing gym services to students-
 Discussed that Hofacker and Belanche, (2016) marketing manager of company uses different types of marketing strategies in order
to promote their services specially for students.
 Variety of strategies is available within market, that can be uses to advertise business products or services, it helps to reach at target
market effectively and able to gain their attention as well. By creating user-friendly websites, the marketing manager of firm will be
able to achieve common goals and objectives.

Gantt chart with timeline
Task Mode Task Name Duration Start Finish Predecessors
Manually
Schedule
d
Selection of specific topic 1 day Wed 12/18/19 Wed 12/18/19
Auto
Schedule
d
Formulation aim and
objectives for research study 3 days Thu 12/19/19 Mon 12/23/19 1
Auto
Schedule
d developing a brief plan 2 days Tue 12/24/19 Wed 12/25/19 2
Auto
Schedule
d
Research methods selection 2 days Thu 12/26/19 Fri 12/27/19 3
Auto
Schedule
d Secondary research 1 day Mon 12/30/19 Mon 12/30/19 4
Auto
Schedule
d
Sending questionnaire for
collection of data 3 days Tue 12/31/19 Thu 1/2/20 5
Auto
Schedule
d
Concluding findings and
recommending solutions 2 days Fri 1/3/20 Mon 1/6/20 5,6
Auto
Schedule
d Formatting 3 days Tue 1/7/20 Thu 1/9/20 7
Auto
Schedule
d
Taking feedback 2 days Tue 1/7/20 Wed 1/8/20 2,3,4,5,6,7
Auto
Schedule
d
Doing changes as per the
feedback provided 3 days Thu 1/9/20 Mon 1/13/20 9
Auto
Schedule
d
Final submission 2 days Tue 1/14/20 Wed 1/15/20 9,10

REFERENCES
 Becker, C and et.al., 2017. Effects of regular classes in outdoor education settings: A systematic review on students’ learning, social and health
dimensions. International Journal of Environmental Research and Public Health. 14(5). p.485.
 Bendíková, E. and Dobay, B., 2017. Physical and Sport Education as a Tool for Development of a Positive Attitude toward Health and Physical
Activity in Adulthood. European journal of contemporary education. 6(1). pp.14-21.
 Christ, T.W., 2017. Mixed Methods and Action Research: Methodologies for Special Education (In Press).
Eshah, N.F. and Froelicher, E.S., 2018. Knowledge, attitudes, beliefs and patterns of waterpipe use among Jordanian adults who exclusively smoke
waterpipes. European Journal of Cardiovascular Nursing. 17(1). pp.85-92.
 Forrest, L.N and et.al., 2016. Using implicit attitudes of exercise importance to predict explicit exercise dependence symptoms and exercise
behaviors. Psychology of sport and exercise. 22. pp.91-97.
 Gibson, A.L., Wagner, D. and Heyward, V., 2018. Advanced Fitness Assessment and Exercise Prescription. 8E. Human kinetics.
 Hofacker, C.F. and Belanche, D., 2016. Eight social media challenges for marketing managers. Spanish Journal of Marketing-ESIC. 20(2). pp.73-80.
 Husain, S., Ghufran, A. and Chaubey, D.S., 2016. Relevance of social media in marketing and advertising. Splint International Journal of
Professionals. 3(7). pp.21-28.
 Osipov, A.Y and et.al., 2017. Means of optimal body mass control and obesity prophylaxis among students. Physical education of students. 21(1).
pp.40-45.