Identifying Students Attitudes Towards Exercise for Better Gym Marketing

APPLIED RESEARCH AND
DEVELOPMENT

Chosen scenario and organization overview
 Scenario 2 is chosen for proposal, in which marketing manager of gyms, have to identify the attitudes of students towards exercise.
 Research plan will be developed on the basis of students attitudes towards exercise to help marketing manager better market their
gyms to students.
 The current proposal is based on body shape gym & health club, running their business in Bangladesh and provide their services to
gents and ladies as well with separate unit.
 It is one of the top and most famous Gym and health club in state, they are able to provide Fitness & health services in Dhaka.
 In order to gain people attention, organization offer free Wi-Fi, swimming pool, yoga, parking, personal trainer and other services to
local people.
 They have skilled and trained people who are able to provide proper and suitable guidelines to every consumer, they help people to
make their body fit and health through work out.
 All latest or modern gym and health fitness equipment's are available within Body shape Gym and health club. It is located in
Dhanmondi and have the best services for ladies as well as gents.

Aim of research
 The aim of this research is to identify students attitude towards exercise that helps to better market gyms to them. A case study:
Body shape Gym & health club.