Marketing Strategy and Plan for Apple Inc

The report gives an overview of marketing strategy and plan of Apple Inc, a leading corporation based in California manufacturing consumer electronics and consumer software. The report commences with discussion about the business, its mission and its products. The report also puts forward a situation analysis with focus analyzing the macro and the microenvironment. Through the report, one can also put forward a SWOT analysis. Further, the report also discusses the problem faced by the company along with the identification of four alternative strategies using the Ansoff Matrix. The report also includes recommendations along with a rationale provided.