Digital Transformation for Print Power

The assignment requires creating a presentation based on the case study of Print Power, a printing studio facing difficulties in attracting new customers and securing repeat business due to competition from another company offering similar services at lower prices. The owner has developed a new mission statement focusing on customer satisfaction. To address this issue, the leader must review the team's performance in terms of customer feedback and complaints handling, operating procedures, team communication, and staff satisfaction. The presentation should include 15-20 slides and propose at least one digital solution to help Print Power survive.

Assessment 3
Apply Digital Solutions in the Workplace-
PROJECT & Presentation
Objective To provide you with an opportunity to use digital solutions such as the internet and
Brightspace to identify a digital workplace improvement within the case study. You
will also be able to demonstrate how you would propose to lead the change and
what legal considerations you would need to make.
You will need
to demonstrate
that you can:
Utilise digital workplace information and:
 Identify available digital applications
 Locate and use digital information
 Review digital information sources for validity and reliability
 Create, store and retrieve information digitally
 Continuously review trends and innovations that are suitable for your project
Lead work processes in a digital environment and:
 Select, integrate and use digital services
 Review and select appropriate solutions that are fit for purpose
 Integrate new digital innovations
 Identify and adopt digital media protocols and conventions
 Train, encourage and support team members in the application of a new digital
solution
Recognise and apply intellectual property requirements and:
 Identify legislation, regulations and relevant policy to intellectual property
 Review digital process and applications for compliance
 Document, register and report matters related to intellectual property
Imagine that you have been given the role of a leader within Print Power to make
a change and make a difference to help the business thrive in the 21st century.
This change needs to include at least one Digital Solution where necessary.(no
more than 3 solutions)

You must complete 3 pieces of work for this assessment
submission:
1- Word document outlining responses to each of the following questions
(individual work)
2- A series of powerpoint slides presenting your responses to the questions (put
together in pairs)
3- A presentation of the powerpoint.(in pairs)
______________________________________________________
____
1-Word document outlining responses to each of the following questions (individual
work)
Imagine that you have been given the role of a leader within the PrintPower business to make a
change and make a difference to help the business survive. This change needs to include at least
one Digital Solution where necessary.(no more than 3 solutions)
Printpower as it is now
1. What product or service does your chosen business offer?
Produce physical marketing material for customer, from business cards to glossy
catalogues (Mengali, 2013).
2. Describe at least one digital solutions used within your business today? Explain how this
solution meets the needs of both customers and business?
Develop a website for customer’s complaints or feedback regarding our product or
service and solve the problem through replay of their complaint or contact to
customers and solve the problems. Through this digitalisation both side beneficial
(Jaruzelski, Loehr and Holman, 2013).
3. What 3 main goals do you believe your business aims to deliver to its customers via the digital
solution you explained above?
1. Solve the customer's problems at a time.
2. Save customer's time through online replay.

3. Hire one computer operator for cheeking day to day complaints for better replay of
problems.
4. Draw up an organisation chart and explain each person’s job role and what they are responsible for.
5. Explain how each department works together to meet the needs of the business (make sure you
emphasis how it functions using digital solutions)
Every department works together to meet the needs of business and achieve common
goal and target for the organization. Use more and digital like online order and
delivery of product and reduce the inventory cost of the organization. Every
department includes various types of members like directors who make control in all
the departments, so that company can make effective decision related to the website or
portals for customers complaints and feedbacks. Marketing manager also develops
various kinds of marketing strategies such as they analysis by which threat of
competitors will be reduced. Finance manager prepares a financial report and
determine cash flow so that they can analyse the problems of staff. Production
manager makes plan by analysing the market or competitors through online feedback
so that manufacturing process will run smoothly and company will retain their
customers. Head of sales determine the sales target and head of purchase assesses the
raw material in their respective various departments. Creative designers are also
responsible for making templates and new designing by the use of internet techniques.
HR manager makes rules and regulations for employees so that they can work
properly. He/she also uses strategic human resource techniques like E-HRM or
developing employer relationship software so that they can resolve the staff problems.
Other members like head of accounts, logistics, packaging and printing members
manage the client’s account and departmental work by developing software in
organisation. In this way, members of various departments work together and their
work is interlinked with each department in the firm (Ferrari, 2013).
6. Identify 1, 2 or 3 challenges it currently faces?
1. Customer's Retention problem.
2. Threat of new competitors.

3. Staff problems (Turner and et.al., 2014).
Printpower with improvements
7. What digital solutions can you come up with for these challenges to make the business run more
effectively and to improve efficiencies? Explain how you arrived at your solution based on what is on
trend?
Issue/s Solution/s 3 Benefits
1. Customer’s retention
problems.
Develop online portal
or Website for
customer’s complaints
and customers
feedback (Chaffey,
2015).
1. Now customer's
needs, want and their
preference are the main
goal of an organisation,
so that customer are
satisfied or identified.
2. It creates loyalty
3. Customers also
explore the brand.
2. Threat of new
competitors
By analysing the
market condition
through social
networking media such
as Facebook, twitter,
google etc. and getting
feedback with the
customers, and using
marketing strategies
like promoting the
products by sending
emails, online
marketing etc. help to
reduce the threat of
new competitors.
4. More people know
about company through
online marketing than
increase the sale of
product (McCreary and
Kelly, 2014).
5. Help to understand
the market position and
competitor's position.
6. Help to setting an
appropriate price of the
products.
7. It also help to
increases the
competencies of
business.
3. Staff problem By using online
questionnaires facility
to the employees so that
8. Help to make good
relationship between
employers and

staff problems can be
solved easily.
employees.
9. Increases the
performance capability.
10. Help to increases
the productivity.
By adopting customer relationship management software with their update version,
also help to increases the efficiencies and capabilities of a business so that it can run
appropriately. In addition to this, by using new internet techniques, software in
business helps the managers to make effective planning and as per the plan effective
managerial function will be performed by an organisation.
8. Draw a TABLE of the current issue/the digital solution and 3 benefits of implementing the new
solution.
9. How can the business transform itself to remain competitive in the 21st century using digital
technology? What plans will you put in place from now on to ensure this happens? Explain in 100
words.
Using digital technology and Transform business to in this competitive environment
and running successfully
Business. Adopts various digital technology are: -
1. Online marketing: - Adopts online marketing Strategic and increase customers reach
for the organisation and with focus on competitors Strategic and develop different
Strategic and gain market potential.
2. Online orders and delivery: - organisation adopts online orders and delivery for
customers. Reduce the customers' time and money because customer get order online
and organisation delivery of the orders at customer’s home (Kádár, Terkaj and Sacco,
2013).
3. Adopt just in time strategy: - now present time every company adopts this strategy for
reduce the inventory cost and reduce dead stock problems of product through this
strategic.
10. How do you plan on implementing the new digital solution into the business? Include the following in
your explanation- the use of certain protocols for managing data, the support that will be given the
existing staff to ensure they can use the new solution, the management of any intellectual property
associated with the new digital solution.

By launching employer relationship management software and protocols helps to
manage the data and support to the existing staff so that they will ensure the new
solution in their workplace (Beebe and Masterson, 2014). Implementing the digital
solution into the business and reduce various cost of the organization for increasing
profits and reduce the cost of production. To implement this strategies business can fill
the online questionnaires from their employees and getting feedback to them. As per
the feedback they can manage the resources and eliminate the wastage in an
organisation. In addition to this, by using online selling techniques also help to reduce
the cost and effectively run their business. By using effective costing techniques and
effective budgeting control techniques also help to reduce the cost and improve the
efficiencies.
11. Design a basic staff training needs analysis- what training will you offer based on the skills
they require to use the new digital solutions you introduce List at least 5 skills required and
rate them from 1-5 (1=basic….5=proficient)
Require skills for Employee: -
1. Proper knowledge about computer systems. (4)
2. Improve communication for customer’s complaints answer. (4)
3. Faster calculation of product counting. (3)
4. Knowledge about basic geographical area. (3)
5. Team work ability improvement. (5)
12. Outline different legislation that you will need to consider when working with digital technology
information. Consider customer privacy, staff privacy, spam issues which might need to be taken into
account depending on your solution.
Copy Right: - organisation must be focus on legal and governmental documents
(Arbace, Sonnino, Callieri, Dellepiane, Fabbri, Idelson and Scopigno, 2013).
Consumer Law: - Adopts this Strategic customer’s laws and customers regulatory from
the governmental rules.
Privacy Act- Protect consumer data, ensuring privacy is in system, customer officer to
make sure the consumer data won’t be leak out.

2-A series of PowerPoint slides presenting your responses to the questions (put
together in pairs)
3-A presentation of the PowerPoint.
Expectations & Marking Guide for PowerPoint slides and presentation
Imagine that you have been given the role of a leader within the Print Power business to make a
change and make a difference to help the business survive. This change needs to include at least
one Digital Solution where necessary. (No more than 3 solutions)
 You must create a PowerPoint Presentation based on the 12 questions from your word document
version of this assessment
 You must work with a partner (or as agreed with your teacher)
 The presentation will run for 10 - 15 minutes duration.
 You must have 15 - 20 Slides
 The presentation will be based on the case study within this document.
Late assessments will not be accepted.

Case Study –Print Power
Imagine that you have been given the role of a leader within the Print power business to make a
change and make a difference to help the business survive. This change needs to include at least
one Digital Solution where necessary. (No more than 3 solutions)
Print Power is a printing studio. It produces physical marketing materials for customers, from business cards
to glossy catalogues.
You look after six staff members in your team who are responsible for:
1 Handling telephone enquiries regarding order status and delivery times.
2 Providing product and service information.
3 Processing customer orders.
4 Managing customer complaints.
A competitor has recently opened up in your area. They are offering printing services at little more than cost
price.
In addition to that you have noticed that with new technology many companies are now doing their own
printing in-house.
This has contributed to Print Power having difficulty attracting new customers and securing repeat business.
The owner of Print Power has now developed a new mission statement which reads:
“Print Power offers all customers a competitive price with full services, and top quality. We guarantee 100%
customer satisfaction, or your money back.”
The owner has instructed you to review your team in terms of the following:
1 Customer feedback and complaints handling
2 Operating procedures
3 Team communication
4 Staff satisfaction.
In your area (customer service) you have discovered the following 5 issues:
1. There is no customer feedback system in place.
2. Complaints are handled by whoever takes the call, with no procedure to follow, the staff member
does what they think is right. Complaints are not recorded.
3. The customer service team blame most of the problems on the production and distributions teams
and vice versa.
4. Of your six team members, one is constantly unwell and off work, two are constantly arguing and the
other three do their job, but offer no more than that.
5. The department is not as busy as it was and the staff members are often seen on the internet,
making personal phone calls or on Facebook.

REFERENCES
Journal and Books
Arbace, L. and et.al., 2013. Innovative uses of 3D digital technologies to assist the restoration of a
fragmented terracotta statue. Journal of Cultural Heritage. 14(4). pp.332-345.
Beebe, S. A. and Masterson, J. T., 2014. Communicating in small groups: Principles and practices.
Pearson Higher Ed.
Chaffey, D., 2015. Digital business and E-commerce management. Pearson Education Limited.
Ferrari, A., 2013. DIGCOMP: A framework for developing and understanding digital competence
in Europe.
Jaruzelski, B., Loehr, J. and Holman, R., 2013. Navigating the digital future. PwC Strategy& Global
Innovation, 1000, p.73.
Kádár, B., Terkaj, W. and Sacco, M., 2013. Semantic Virtual Factory supporting interoperable
modelling and evaluation of production systems. CIRP Annals-Manufacturing
Technology. 62(1). pp.443-446.
McCreary, D. and Kelly, A., 2014. Making sense of NoSQL. Shelter Island: Manning, pp.19-20.
Mengali, U., 2013. Synchronization techniques for digital receivers. Springer Scienc
Turner, V. and et.al., 2014. The digital universe of opportunities: Rich data and the increasing value
of the internet of things. IDC Analyze the Future.