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Advantages and Disadvantages of PLC

   

Added on  2022-09-07

14 Pages455 Words16 Views
APPLY: THE PRODUCT
LIFE CYCLE
Dustin Larson
MKT/421
12/16/2019
Michael Gaither

TABLE OF CONTENTS
Introduction
PLC definition and 4 stages
Why PLC is important to marketing managers
Advantages and Disadvantages of PLC to marketing managers
Describing the selected company and the new product
Target market for that product
How PLC will be used on new product
Implications for ignoring PLC
References

INTRODUCTION

THE PRODUCT LIFE CYCLE
(PLC)
PLC is the process of a new product from when it is introduced in the market till it is removed
from the market.
PLC has five stages with its own unique characteristics.
1. Development stage
2. Introducing stage
3. Growing stage
4. Maturity stage
5. Declining stage

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