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Advantages and Disadvantages of PLC

The assignment is about applying the product life cycle to a selected company and its new product, discussing the importance of PLC to marketing managers, advantages and disadvantages of PLC, target market for the product, and how PLC will be used on the new product.

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Added on  2022-09-07

Advantages and Disadvantages of PLC

The assignment is about applying the product life cycle to a selected company and its new product, discussing the importance of PLC to marketing managers, advantages and disadvantages of PLC, target market for the product, and how PLC will be used on the new product.

   Added on 2022-09-07

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APPLY: THE PRODUCT
LIFE CYCLE
Dustin Larson
MKT/421
12/16/2019
Michael Gaither
Advantages and Disadvantages of PLC_1
TABLE OF CONTENTS
Introduction
PLC definition and 4 stages
Why PLC is important to marketing managers
Advantages and Disadvantages of PLC to marketing managers
Describing the selected company and the new product
Target market for that product
How PLC will be used on new product
Implications for ignoring PLC
References
Advantages and Disadvantages of PLC_2
INTRODUCTION
Advantages and Disadvantages of PLC_3
THE PRODUCT LIFE CYCLE
(PLC)
PLC is the process of a new product from when it is introduced in the market till it is removed
from the market.
PLC has five stages with its own unique characteristics.
1. Development stage
2. Introducing stage
3. Growing stage
4. Maturity stage
5. Declining stage
Advantages and Disadvantages of PLC_4

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