Advantages and Disadvantages of PLC

APPLY: THE PRODUCT
LIFE CYCLE
Dustin Larson
MKT/421
12/16/2019
Michael Gaither

TABLE OF CONTENTS
 Introduction
 PLC definition and 4 stages
 Why PLC is important to marketing managers
 Advantages and Disadvantages of PLC to marketing managers
 Describing the selected company and the new product
 Target market for that product
 How PLC will be used on new product
 Implications for ignoring PLC
 References

INTRODUCTION

THE PRODUCT LIFE CYCLE
(PLC)
 PLC is the process of a new product from when it is introduced in the market till it is removed
from the market.
 PLC has five stages with its own unique characteristics.
1. Development stage
2. Introducing stage
3. Growing stage
4. Maturity stage
5. Declining stage