Product and Service Development

PRODUCT AND SERVICE
DEVELOPMENT

Table of Content
 Introduction
 Overview of company
 Product and service portfolio of Guess
 Apply product life cycle
 Evaluation of PLC
 Proposal of new or improved product
 Recommendations
 Conclusion

Introduction
 This presentation is based on the commodities of
GUESS.
 Discussion is concerned with the introducing of
new commodity in competitive market.
 New products and services are the lifeblood and
primary thing for businesses for their overall
development and it is not optional as it is important
for the profitability and growth of business.

Overview of company
 Headquarter of company is in California, US.
 Lifestyle brand at global level, around 80
countries.
 Iconic, timeless advertisements campaigns with
the help of GUESS magazines.
 Recently, GUESS redesign itself by offering
various new aspects.