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Product and Service Development

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Added on  2023-01-13

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This presentation discusses the product and service portfolio of Guess, the application of the product life cycle, and proposals for new or improved products. It also provides recommendations for Guess's overall development.

Product and Service Development

   Added on 2023-01-13

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PRODUCT AND SERVICE
DEVELOPMENT
Product and Service Development_1
Table of Content
Introduction
Overview of company
Product and service portfolio of Guess
Apply product life cycle
Evaluation of PLC
Proposal of new or improved product
Recommendations
Conclusion
Product and Service Development_2
Introduction
This presentation is based on the commodities of
GUESS.
Discussion is concerned with the introducing of
new commodity in competitive market.
New products and services are the lifeblood and
primary thing for businesses for their overall
development and it is not optional as it is important
for the profitability and growth of business.
Product and Service Development_3
Overview of company
Headquarter of company is in California, US.
Lifestyle brand at global level, around 80
countries.
Iconic, timeless advertisements campaigns with
the help of GUESS magazines.
Recently, GUESS redesign itself by offering
various new aspects.
Product and Service Development_4

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