Applying Marketing Principles in the Global Environment - Unilever Case Study

Applying Marketing
Principles in the Global
Environment

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
BACKGROUND OF UNILEVER_............................................................................................3
Exploring and analysing the 7P’s organization and explaining how the organization has
implemented the 7P’s...................................................................................................................3
Analysing how key principles of marketing has been successfully implemented in Unilever in
international context-...................................................................................................................5
Recommendations for making marketing decisions in an international context.........................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is defined as he set of activities that business initiates in order to promote its
products and services in the market. Marketing includes seven type of P's in it that will be going
to discover in this report. Unilever plc is a British multinational company that sell various kind
of consumer goods in the market. It operates from London, United kingdom. The report will be
discussing background of Unilever and how successfully Unilever organization has applied key
principle of marketing In the international context. This report will further going to address and
recommend different marking decisions that company can take in the global market.
MAIN BODY
BACKGROUND OF UNILEVER_
Unilever British multinational company operates in consumer goods and has
headquartered in London (Murphy and Murphy, 2018). The company was founded in 2
September 1929 and today is has become one of the largest super-chain store in the world.
Company sales various kind of products like the food, ice cream, beauty products, personal care
products etc. the company is the largest producer of soap in the world. The company today is
operating in almost 190 countries all around the world. The biggest brand company owns in
dove, sun-silk. Lux, sunlight etc. Unilever has organized itslef into three main divisions-
 Food and refreshments products
 Home care products
 Beauty and personal care products
Exploring and analysing the 7P’s organization and explaining how the organization has
implemented the 7P’s
Unilever is a well-known international organization who deals in various products such as
clothing, beauty and personal care, footwear and such more. It is a supermarket store based in
UK where it is required to keep their focus on its marketing strategy and can be able to obtain the
definite results and outcome. However, here mentioning the 7ps of marketing mix approach and
how it can be implemented within the Unilever.
Product: The term product simply means an item for which an individual customer pay for it in
exchange for the particular good and item. Product strategy is an important factor to be
considered by an individual firm from where they can be able to obtain the definite outcome and
can drive the growth at successful level (Ghuman and Merchant, 2018). However, Unilever can