Applying Marketing Principles in the Global Environment: A Case Study of Unilever

Applying Marketing
Principles in the
Global Environment
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of Unilever.........................................................................................................3
Explore and analyse the 7P’s for Unilever.............................................................................3
How successfully has your organisation applied the key principles of marketing in an
international context...............................................................................................................6
Provide recommendations for making marketing decisions in an international context........7
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals.................................................................................................................9
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INTRODUCTION
Marketing includes the actions of promoting the business and enhancing the sales of the
business organisation. There are various actions that are taken by the marketing department in
order to enhance the brand image of the business (Bonaparte, 2019). This report is based on
Unilever. It is a British Multinational consumer goods organisation with headquarters in UK.
The company was founded in 1929. The principles of marketing help the business to attain
effective position in market. There is evaluation related to marketing mix used by the business
organisation, At the same time, the use of marketing mix in international context is part of this
report. The recommendations based on internal audit are also mentioned in the end of this report.
MAIN BODY
Background of Unilever
Unilever was founded by Lever Brothers branch and Margarine Unie line in 1929. The
business has its headquarters in London. There is diversified product range offered by the
company such as food, ice cream, condiments, cleaning agents, beauty products, and personal
care. Universe is largest producer of soap in the world and their products are available in around
190 countries. There are more than 149,000 employees of the business. The company provides
huge importance to marketing and it helps them to develop the brand image and attract more
customers. It makes the business successful and attain their goals and objectives.
Explore and analyse the 7P’s for Unilever
The marketing mix is set of marketing tools that is being used by company to pursue the
marketing objectives in target market. The marketing principles help to analyse the best strategy
for the company and provide best to their customers (DeLong and Vander Schee, 2022). It
becomes necessary to carry on research related to market and provide the customers accordingly.
The marketing mix is necessary to take all the suitable business decisions and attain objectives
effectively. The marketing mix in respect to Unilever is mentioned below:
Product: The organisation deals in product and service. In regard to Unilever they offer
wide range of products to their customers such as food, beverages, personal care and home care.
The company provides quality products to the customers and this helps to create a brand image
in market. Unilever is largest producer of soap in the world and achieves their targets of sales
effectively. The company alters the products as per the needs and wants of the customers. The
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