Applying Promotional Techniques

Applying promotional
techniques

Explanation of the aims of
promotion in business
 Promotional techniques adopted help an organisation to achieve its
desired results in the most effective manner.
 The main objective of the cited organisation, to plan this promotional
campaign is to attract the students who have appeared for their boards
and will now be appearing for their higher education.
 This campaign will help the educational institute to gain recognition
amongst the students.
 More recognition on the part of the students will result in more admissions
for the concerned organisation. For any educational organisation, its main
aim to get more admissions.

Explanation of how the success of a promotional
campaign is measured
 In order to measure success in the promotional campaign carried out by
the cited organisation, it need to follow the four key metrics, suggested
below
 Compare the image of the firm before the campaign and after the
campaign conducted. This will show the clear success of the campaign.
 Posts on the social networking profiles of the firm shows its recognition
among the students.