Impact of Unethical Practices on Volkswagen: A Case Study

Academic and
Professional Skills
Volkswagen

EXECUTIVE SUMMARY
Unethical practices is determined as an action which fall outside of what is considered to
be morally right and proper for a profession, industry and a person. Unethical practice can not
only harm an organisation and its reputation but at the same time it will reduce the revenues and
sales of customers. This report revolves around a case study of Volkswagen that has indulged in
unethical practice which has harmed this organisation to a large extent. By this scandal, its
customers has lost their trust and their public relations has also having negative impact. This
enterprise can again gain the trust of their customers by working on their technology and by
developing such product which is promising for a long run.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
ANALYSIS......................................................................................................................................1
Revenue..................................................................................................................................1
Auto Industry..........................................................................................................................2
Public Relations......................................................................................................................2
Customers...............................................................................................................................3
CONCLUSION................................................................................................................................4
RECOMMENDATIONS.................................................................................................................4
REFERENCES................................................................................................................................6
.........................................................................................................................................................7