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Argos Company E Commerce | Report

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Added on  2020-06-05

Argos Company E Commerce | Report

   Added on 2020-06-05

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ARGOS E-COMMERCE
Argos Company E Commerce | Report_1
TABLE OF CONTENTSINTRODUCTION...............................................................................................................1CONCLUSION...................................................................................................................7REFERENCES..................................................................................................................8
Argos Company E Commerce | Report_2
INTRODUCTIONThe report has focus on identifying the way Agros Ltd. has positioned itself in themarket. It also emphasizes on identifying the competitive strength of organisation. Purpose of theproject is to recognise various factors that has allowed company to differentiate itself from otherfirms dealing in same industry. It is also concerned with analysing the growth of company in lastfew years. The study will include various models such as Pestle and Swot analysis for identifyingthe position of Agros limited in market. It will highlight the strategies adopted by an enterprisefor gaining competitive advantages as well.Company OverviewAgrosLtd. is recognised as a British catalogue company dealing in retail industry. The organisation isoperating in the UK. Organisation has both physical and online presence which has supported thefirm in reaching at a wide number of customers and providing them goods or services. Agros isalso recognised as high street retailer in the UK. The company offers consumer products.InApril 2016, Argos' parent Home Retail Group agreed to a £1.4 billion takeover by the UKsupermarket chain Sainsbury's. Business entity also has stores located in the internationalmarket. The factors that make organisation different from other companies dealing in samesector is that Catalogues are complemented by seasonal sales flyers, offering non-catalogue linesand price reductions on existing deals. Argos company has approximately 28564 talented andskilled employees who have supported organisation in expanding the business operations. AgrosLtd has to face competition within companies like Tesco and Sainsbury. Argos company targetsthose customers who look for purchasing Items multi-channel - in-store, can be ordered online orover the telephone (Chaffey, 2015).Mission of the organisation is to deliver high quality of products or services to customersat reasonable price. Vision of Argos company is to achieve leading position in the market.Business operationsOrganisation has in store shopping procedure which includes completing a small orderform with catalogue numbers of desired items. Argos provides red pencils in stores for thispurpose (Allen and et.al, 2017).Home store
Argos Company E Commerce | Report_3

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