Service Marketing: A Case Study of Argos

SERVICES MARKETING

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
1.0 Summary of service context..............................................................................................................3
3. Analysis of service quality..................................................................................................................4
RECOMMENDATIONS.............................................................................................................................6
CONCLUSION...........................................................................................................................................7

INTRODUCTION
Service marketing is one of the crucial concepts which focuses on the business of
intangible goods. In the current era, competition in service providing industry has reached at
peak level which requires firm to be prompt in developing effectual related marketing tactics.
The current report is based on Argos which is one of the major online retail that provides
consumer goods. Argos is subsidiary of successful supermarket chain Sainsbury. The current
report will include information regarding nature, type, market size , customers, etc. It will
involve SERVQUAL model for assessing the detailed information of specified organization.
Recommendations to improve marketing mix to enhance customer will be included in report.
MAIN BODY
1.0 Summary of service context
Argos Limited is basically into catalogue retailing and is one of the leading retailers in
UK. It offers 33000 products available for purchase via websites, mobile, telephone, and 740
physical stores. Argos is a large size organization having number of employees over 29768. The
company trades both physical and online with approximately 26mn customers yearly and also a
billion visitors online per annum. Argos have positioned itself in the market amid various
categories like online market presence in the UK which is highly competitive in nature and is
also ranked 2nd after Amazon on the digital or online presence (Camilleri, 2018). In terms of
traffic received, Argos comes in the top 10 sites which receives 7.5% of the traffic. In terms of
the customer group, Argos has adopted demographic approach which actually represents the
every member of the society, that is, there different income group of people which involves the
high and low within the society and each having different needs about the product. In addition to
this, people of different ages and choices for both men and women are also incorporated into
customer segment which is very important for the organization before bifurcating it into various
segments.
The main objective behind the strategy of market segmentation is to fulfil the
requirements of each and every customer. It does not matter to the company whether the person s
rich or poor, education, or gender. It has created a well-balanced market segment for its service