Marketing Strategies of Arnott's Biscuits: SWOT, PESTLE, Segmentation, Targeting, Positioning, and Financial Projections

Marketing Plan
of Arnott’s
Biscuits

Overview of Arnott’s Biscuits
 The company started their business in 1865 with a small bakery in
Newcastle.
 It is one of the leading brands in Australia with around 2400 as an
employee strength.
 The company also made its presence in various countries like New
Zealand, Japan, Malaysia and Singapore.
 The company has made their significance diversification in the product
line as the company introduces numerous amount of products such as
shortbread, cheds, choc monte, Ginger Nuts, Jaffa Cakes and many
more.

Situational Analysis of Arnott’s
Biscuits (SWOT)
 It includes the various applications related to internal and
external business environment that have a significant impact on
the business decision of the firms.
 For doing this analysis, the best tool will be SWOT and PESTEL
which are used by many organization to scan their business
environment in an effective manner.

Situational Analysis of Arnott’s
Biscuits (PESTLE)
 Pestle analysis is based on the various factors relating to politic,
economic, sociology, technology, legal and environmental.
 These are those environmental factors which have direct or
indirect influence over the business decisions of the company.
 This analysis also helps the company to make various necessary
policies relating to their business objective and environment.