Marketing and Management of Coles Supermarket

Running head: MARKETING AND MANAGEMENT
Marketing and Management
Name of the Student
Name of the University
Author Note

1MARKETING AND MANAGEMENT
Executive Summary
The following paper discusses about the various facts in the retail industry and its marketing
strategies. These marketing strategies are very interesting to discover the strengths and
weaknesses of the organization. The chosen organization for this assignment is Coles
Supermarket. The various aspects of the chosen organization have been discussed. Some of the
important aspects have been explained in this paper regarding the five products that have been
produced by this organization. The target segmentation and the strengths and weaknesses have
been discussed in this scenario as well.

2MARKETING AND MANAGEMENT
Table of Contents
Coles Products.................................................................................................................................3
Arnott’s Biscuits..............................................................................................................................3
SWOT Analysis...........................................................................................................................4
No Added Wax Apples....................................................................................................................5
SWOT analysis............................................................................................................................6
Coles gluten free products...............................................................................................................7
SWOT analysis............................................................................................................................8
Coles Comfy Bots Nappies..............................................................................................................9
SWOT Analysis...........................................................................................................................9
Coles mobile..................................................................................................................................10
SWOT Analysis.........................................................................................................................11
References......................................................................................................................................13

3MARKETING AND MANAGEMENT
Coles Products
This assignment focuses on the different products of the Coles Supermarket and
illustrates the marketing concepts and segmentations that are associated with it. Five products
that are sold under the name of Coles Supermarket have to be chosen here in order to establish
the marketing concepts of these products ("Coles Supermarkets", 2017). The first product is the
Arnott’s biscuits.
Arnott’s Biscuits
These biscuits are a very important brand in Australia and the war to sell this product
exclusively has a huge importance and thus makes the company an added advantage. The biscuit
falls in the segment of the food and beverages and thus attracts a lot of people. So, it is of utmost
importance to gain the proper target market for the product (Armstrong et al., 2015).
Tagline
The tagline that can be used for this product is the one that ‘There is no substitute for
quality’.
Unique Selling Proposition
The unique selling proposition or the USP for this product can be made such as the fact
that it is or primary importance for the retail market organizations is to make products for the
health and well being of the customers (Kiel, 2014).
Segmentation