Article Critique Assignment for Marketing Course - Desklib
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Added on 2019-10-09
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The article critique assignment for Marketing Course requires students to access the article Marketing Myopia by Theodore Levitt through library resources and critically assess the ideas advanced by the author using their own knowledge and experience to justify their position. The report should be well-written, clearly articulated, and well-supported, with an introductory and concluding paragraph. The critique should identify the main themes advanced by the author and provide a critical assessment of those themes based on course materials, previous learnings, and materials from other sources. The report should be free of spelling errors, be grammatically correct, written in full-sentences and contain full words. The assignment is due in Unit 3 of the course.
Article Critique Assignment for Marketing Course - Desklib
Added on 2019-10-09
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