Enhancing Treatment Effectiveness & Service Quality for Enterprise Profitability

This assignment involves supporting an organization in improving the effectiveness of treatments and enhancing the quality of services. This will be achieved by conducting research following agreed formats and presenting outcomes via appropriate media to an audience. The goal is to increase sales and profitability for the enterprise.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
1.1 Formulating and recording possible research outline specifications 200.............................2
Background of the study.............................................................................................................2
1.2 Identifying the factors that contributes to the procedure of research project selection 100. 3
1.3 Critical review on important references 500.........................................................................3
1.4 Producing a research project specification 300.....................................................................4
1.5 Providing an appropriate plan and procedures for agreed research specification 100.........5
TASK 2............................................................................................................................................6
2.1 Matching resources efficiently to the research questions 100..............................................6
2.2 Undertaking the proposed research investigation 100..........................................................7
2.3 Recording and collating relevant data ..................................................................................8
TASK 3............................................................................................................................................9
3.1 Research evaluation Techniques 100....................................................................................9
3.2 Interpreting and analysing the results in terms of original result specifications 1000..........9
3.3 Recommendations 300........................................................................................................15
TASK 4..........................................................................................................................................16
4.1 Using an agreed format and appropriate media to present the outcome of research to an
audience....................................................................................................................................16
REFERENCES..............................................................................................................................17
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INTRODUCTION
Artificial intelligence in health and social care utilises algorithms as well as software in
order to determine human cognition in the analysis of complex medical data. The importance of
artificial intelligence in health and social care setting is that it helps medical team in analysing
the relationship between treatment techniques and its effect on patient health. Artificial
intelligence helps in improving efficiency in treatment and enhancing quality of services.
BAXTER Health care Limited. Offers wide range of services as well as products such as
parental nutrition,sterile IV solutions,biosurgery products and other care services.
TASK 1
1.1 Formulating and recording possible research outline specifications 200
Background of the study
It is very complex task for heath and social care institutions to determine the way through
which the services can be improved and techniques that can be used for providing satisfaction to
service user. The medical staff in health and care organisation has face difficulty in analysing the
relationship between treatment techniques and its impact on patient health. Many plans as well as
strategies has been developed by the management team in hospital but it was not effective.
Present study emphasizes on exploring the usage of artificial intelligence in to deliver quality
services to patient.
Aims – To explore the use of artificial intelligence to deliver quality services at health and social
care sector- A study of BAXTER Health care Limited.
Objectives :
The objective of investigation are established based on aim of the research. As this objective
will help investigator in collection of reliable facts as well as figures which will be beneficial in
achieving desired outcome. Objective of research are:
To understand the concept and importance of artificial intelligence.
To evaluate the impact of artificial intelligence on quality services of Baxter health care limited.
To identify the relationship between artificial intelligence and quality services in Baxter
healthcare company.
To recommend the strategies to use artificial intelligence in order to deliver quality services at
Baxter healthcare organisation.
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1.2 Identifying the factors that contributes to the procedure of research project selection 100
There are several factors due to which the researcher has selected the topic use of
artificial intelligence to deliver quality services at health and social care. One of the reason is
health and social care institutions are utilising artificial intelligence for enhancing the quality of
service. There are many new technologies that can be implemented by Baxter health care limited
for identifying the needs of service user. Number of heath and social care institutions have
implemented artificial technology at workplace due to which drastic improvement has been
noticed in the quality of services provided by them. All these things motivate individuals to
develop understanding about the concept as well as usage of artificial intelligence.
1.3 Critical review on important references 500
According to the view of Barzilay (2002) The advancement in technology has created
both opportunities as well as challenges for the business to grow. As per the opinion of Brooks
(2001) the importance for research in terms of artificial intelligence is influenced by mainly two
factors these are new fledgling into the artificial intelligence field. Research has been conducted
by organisation in order to develop understanding about the structure as well as usage of
artificial intelligence (Paustenbach,2015) According to the opinion of Barber (2002) new
approaches , models as well as techniques should be developed and published as this will help in
greater understanding. As per the view of McCarthy (1956) states that Artificial intelligence is
contrary from psychological science because it is concerned with computation and is different
from computer science because of it focuses on reasoning ,perception,and action. According to
the Alan Turing (1950)Artificial intelligence techniques is very effective that can be applied in
all medical field.
As per the view of Amber Sinha and Udbhav Tiwari who have stated that artificial intelligence is
not a new technique. According to them the rise in complexities in real world as well as
evolution of new as well as dangerous diseases has forced health care institution to adopt this
techniques. As per the opinion of Margaret A. Boden , artificial intelligence is a creativity which
support health and social care in improving the quality of services as well as improving
effectiveness of treatment (Minor,2017) He also states that artificial intelligence can be used to
create new ideas in three ways: by producing novel combinations of familiar ideas; by exploring
the potential of conceptual spaces and by making transformations that enable the generation of
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previously impossible ideas (Henderson and Henderson, PrimeWellnes, 2015) As per the view of
Price water house Coopers who stated that chronic disease as well as serious patient condition
are on the rise worldwide. As per the per the opinion of Frost and Suvillian who assumes that ,
the market for artificial intelligence especially in health and social care has rises. This is not
stunning as the accumulation of multiple Artificial technologies continues to grow. This is the
present trend in the health care industry which fill continue to be developed in the future as well.
As per the view of Deep Artificial intelligence is a computer program that has high potential to
replace human activities. According to him data, faster computers as well advancement in
machine playing a significant role in the development of artificial intelligence. As per the report
provided by Frost and Sullivan the artificial intelligence has high potential to bring positive as
well as drastic improvement in the heath care setting. As per the opinion of Accenture who
interpreted that important clinical health artificial intelligence application can support
organisation in controlling cost and increasing profits (Bandyopadhyay and et.al., 2015.)
1.4 Producing a research project specification 300
Design of the Research-There are several research design that can be used by the researcher for
conducting investigation. Some of research design are Experimental, explanatory, exploratory
and descriptive (Kumar, 2014)In the present study Descriptive research design will be used by
the investigator for conducting the study on topic use of artificial intelligence in health and social
care. As the investigator want to gain depth knowledge about the field. Deep analysis on
effectiveness of Artificial intelligence is required in which descriptive design of research will be
by the analysts.
Investigation approach-Inductive as well as deductive are the two approaches of research. The
case study starts and initiates with the very basic information like concept as well as importance
of artificial intelligence within a health and social care organisation. This is the reason inductive
approach will be used by the researcher for conducting investigation (Hunleth, 2011.)
Research doctrine- Interpretivism and Positivism are the two philosophies which are related to
facilitating investigation on the subject mater. Interpretivism will be used by the researcher for
executing the investigation. Explanation behind taking this belief is that in present study any
kind of scientific techniques and tools are to be included. (Bauer,2014. )
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Data collection-There are mainly two sources of data collection these are primary and secondary
source. In the present study , researcher will use both method. Questionnaire and personal
interview will be used for collecting information from medical staff and nurses in BAXTER
Health care Limited. Books , journal, articles will be used as the secondary source of data. In this
questionnaire will be created by the analyst and then will be distributed among participant
through online method (Flick, 2015)
Sampling of data-In present study , simple sampling method will be used. Utilising this
technique 20 medical staff has been selected as participants. Further, among 20 medical staff of
the cited organisation will be given questionnaires in which they have to fill their response.
Data analysis- In this present case, thematic method of data analysis is selected where themes are
made by taking base to the questionnaire created (Parsons,2013)
1.5 Providing an appropriate plan and procedures for agreed research specification 100
S. No. Activit
y/
Week
01/05/
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01/06/
15
01/07/
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01/08/
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25 2 9 1623 3 10 17 24 18
Week
number 1 2 3 4 5 6 7 8 9 1
011
1 Preparation of research proposal which will
cover entire details related to project.
2 Developing objectives and aims of present
research study
3 Data collection and analysis of same from
books, journals and magazines.
4 Developing structure of the research report
and content that must be included in it.
5 Collection of primary data from market.
6 Data structuring so that analysis can be done in
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systematic manner.
7 Data analysis by utilising themes under which
sort of response given by respondents will be
recorded and analysed.
8 Drawing conclusion of entire file.
9 Preparing recommendation of report.
10 Creation of report.
11 Compliance of report.
TASK 2
2.1 Matching resources efficiently to the research questions 100
Research questionnaire
Statistical Information
Name:
Age :
Occupation:
Question 1. Do you aware about the concept of Artificial intelligence?
 Yes
 NO
Question 2 From how long You are working with BAXTER Health care Limited ?
 4 years
 less then 4
 More than 2 years
 One year
Question 3 Do you have knowledge about the importance and use of artificial intelligence?
 No knowledge
 Specific knowledge
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 Depth information
Question 4 Artificial intelligence system should be implemented at workplace?
 Agree
 Disagree
 Neutral
Question 5 Which area in an organisation requirement improvement ?
 Improvement in quality of services
 Technology should be changed
 management system
Question 6 If artificial intelligence system implemented at workplace , will it help in reducing
medical error?
 Yes
 No
 Don't know
Question 7 What are the different types of risk in health and social care?
 Inaccuracy in treatment
 Risk related Safety of patient
 Risk related to exceptional health cases
2.2 Undertaking the proposed research investigation 100
In the present investigation, the qualitative data analysis method has been used for
conducting the investigation on topic related to the use as well as importance of artificial
intelligence at workplace. This method has been selected as the topic of the research is
theoretical in nature. It will support scholar in reaching to the effective solution. The thematic
analysis has been used as a technique for analysing the data. As this will support researcher in a
organising the data or information in systematic matter. It will also assist them in identifying the
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useful information. Various diagrams , charts have been used for presenting the data in order to
make facts as well as figures under stable to user.
2.3 Recording and collating relevant data
Question 1. Do you aware about the concept of Artificial
intelligence? No. of Respondents
Yes 15
NO 5
Question 2 From how long You are working with
BAXTER Health care Limited ?
4 years 13
less then 4 2
More than 2 years 1
One year 4
Question 3 Do you have knowledge about the
importance and use of artificial intelligence?
No knowledge 2
Specific knowledge 16
Depth information 2
Question 4 Artificial intelligence system should be
implemented at workplace?
Agree 15
Disagree 4
Neutral 2
8

Question 5 Which area in an organization requirement
improvement ?
Improvement in quality of services 6
Technology should be changed 10
management system 4
Question 6 If artificial intelligence system implemented
at workplace , will it help in reducing medical error?
Yes 16
No 3
Don't know 1
Question 7 What are the different types of risk in health
and social care?
Inaccuracy in treatment 14
Risk related Safety of patient 4
Risk related to exceptional health cases 2
TASK 3
3.1 Research evaluation Techniques 100
Quantitative : This method is used for statistical analysis are applied on the data set collected for
deriving the conclusion is identified as quantitative evaluation technique. Several tools in
quantitative method will be utilised such as arithmetic mean, mediation , standard deviation etc.
which is not at all will be included in this research study.
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Qualitative: The method of evaluation in which all the tools related to the explanation part are
included like thematic etc. Qualitative analysis is used for conducting the research on theoretical
concepts. It does not include numerical figures. In the present study, qualitative method of data
collection is used by the researcher.
3.2 Interpreting and analysing the results in terms of original result specifications 1000
Thematic Analysis
Theme 1 :Medical staff aware about the concept of Artificial intelligence
Interpretation: it has been identified from the above information about the information that the
employees in a BAXTER Health care Limited are aware about the concept of artificial
intelligence. From the investigation , it has been analysed that out of 20 medical staff 15 that is
50 percent employees have awareness about the artificial intelligence techniques which is
indicates that firm has talented and highly qualified workforce. The team of such talented
workers will play important role in supporting business entity in improving quality of services.
10
Yes NO
0
2
4
6
8
10
12
14
16 15
5
Column B

On the other hand only few employees are unaware about the artificial intelligent techniques
which is not the big issue. As these employees will be provided with training. As this will help
them in getting knowledge about utilisation as well as importance of artificial intelligence.
Theme 2: Employees working with BAXTER Health care Limited
INTERPRETATION: The information present in the table interpret-ates that there are 13
members those who are working with company for m,ore then 4 years .These workers have
depth knowledge about the field as well as business operations. They have help scholar in
identifying the strength as well as weakness of company. With the support of information
provided by theses worker , researcher has easily able to identify area of improvement. It has
been identified from the information in the table, 4 workers are working with an organisation , I
person is working in an enterprise for more than two years and only 4 employees are working
with an enterprise for one year.
Theme 3:Respondent knowledge about the importance and use of artificial intelligence?
11
4 years less then 4 More than 2 years One year
0
2
4
6
8
10
12
14

Interpretation: It has been identified from the data presented in the table that more than 16
employees in cited business venture has specific knowledge about the use as well as importance
of artificial technology which be beneficial as well as helpful in implementing technique in
systematic as well as effective manner. The information also shows that depth information about
the artificial intelligence which will help business entity in generating effective outcome. Only 2
workers in an enterprise does not have general knowledge about the artificial intelligence.
Theme 4: Artificial intelligence system should be implemented at workplace
Interpretation: It has been identified from the information as well as chart that majority of
workers are agreed that artificial intelligence technique should be implemented at work place. As
this will support organisation in improving the effectiveness of treatment. The data collected
during the investigation also interpreted that there are 4 workers who has shown disagreement
related to employment of artificial intelligence technique. As it has been identified from the
investigation that those 4 people in an organisation does not have knowledge about this
technology. There are two people in an enterprise who have given neutral reaction.
Theme 5:Area in an organization requirement improvement
12
Agree Disagree Neutral
0
2
4
6
8
10
12
14
16
Column B
No knowledge Specific knowledge Depth information
0
2
4
6
8
10
12
14
16
18
Column B

Interpretation: when workers are given a chance to share their opinion about the Area in an
organization requirement improvement , majority of employees have stated that according to
them company is required to employ advance technology at workplace. As this will help
business entity in improving services. Among 20 employees 6 workers has stated that there
should be enhancement in customer services and only 4 workers have opinion that changes
should be made in management system.
Theme 6:If artificial intelligence system implemented at workplace , will it help in reducing
medical error
13
Improvement in quality of services
Technology should be changed
management system
0
2
4
6
8
10
12
Column B

Interpretation:
It has been identified during investigation that majority of workers believes that If
artificial intelligence system implemented at workplace , will it help in reducing medical error.
Rest of the workers have not given appropriate response as they do not have knowledge about
artificial intelligence.
Theme 7:The different types of risk in health and social care
14
Yes No Don't know
0
2
4
6
8
10
12
14
16
18
Column B

Interpretation:The research data indicates that as most of the employees are working for more
than 4 years so they have knowledge about the several types of risk in health as well a social
care. The major risk is associated with the inaccuracy in treatment which can be reduces by
implementing the artificial intelligence.
3.3 Recommendations 300
Recommendations
From the above study it has been realised that , artificial intelligence technique if
implemented at right place in a health carte organisation can bring drastic improvident in quality
of services. This can also support business entity in providing satisfaction to customers. It has
been recommended that the institution shroud BAXTER Health care Limited implement
artificial intelligence within an organisation. As this will help care centrer in improving the
quality of services. The other suggestion to BAXTER Health care Limited is that it is required
by manager in an enterprise should conduct internal analysis before implementing the artificial
intelligence at workplace. As this will assist manager in identifying the suitable area which
require improvement. This type of technique is one of the best because it supports to an
enterprise in terms of aware and attract higher customers. It has been identified from the
research that besides the benefits of implementing the artificial intelligence within in a health and
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Inaccuracy in treatment
Risk related Safety of patient
Risk related to exceptional health cases
0
2
4
6
8
10
12
14
16
Column B

social care setting , there are some disadvantages of the same. As failure in technology can create
hindrances in delivering timely services to patient which can further lead to higher level of
dissatisfaction among customer. Artificial intelligence required high maintenance , cost of
implementation which can further have adverse effect on the financial performance of an
enterprise. But this factor can be controlled , if the maintainable of machine is done on the
regular interval of time. It has been suggested to human resource manager in cited venture that ,
management team should provide training to workers. As those employees do not have the
knowledge will be able to gain the same. It will aid firm in eliminating the several barriers that
might occur in implementation of technology at workplace. Training will also support the
workers in identifying the skills that are required by them for operating particular technology. It
can be recommended that company should implement artificial intelligence techniques with
fruitful and effectual manner which will assist firm in becoming highly effective .This technique
will also support organisation in improving the effectiveness of treatment as well as enhancing
quality of services which further help an enterprise in increasing sales as well as profitability.
TASK 4
4.1 Using an agreed format and appropriate media to present the outcome of research to an
audience
Converted in PPT.
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REFERENCES
Books and journal:
Kumar, R., 2014. Research methodology: A step-by-step guide for beginners. Sage.
Eagleman, A. N., 2013. Acceptance, motivations, and usage of social media as a marketing
communications tool amongst employees of sport national governing bodies. Sport
Management Review. 16(4). pp. 488-497
Parsons, A., 2013. Using social media to reach consumers: A content analysis of official
Facebook pages. Academy of Marketing Studies Journal. 17(2). pp. 27.
Bauer, G. R., 2014. Incorporating intersectionality theory into population health research
methodology: Challenges and the potential to advance health equity. Social Science &
Medicine, 110, pp.10-17.
Hunleth, J., 2011. Beyond on or with: Questioning power dynamics and knowledge production in
‘child-oriented’research methodology. Childhood,18(1), pp.81-93.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Minor, P., 2017. The effect of new schedules of immunisation on humoral and intestinal
immunity to poliovirus and implications for the polio end game. Journal of Public Health
and Emergency. 1(4).
Paustenbach, D. J., 2015. Human and Ecological Risk Assessment: Theory and Pactice. John
Wiley & Sons.Xi, M. and Smith, S. P., 2014, March. Simulating cooperative fire
evacuation training in a virtual environment using gaming technology. In Virtual
Reality (VR), 2014 iEEE (pp. 139-140). IEEE.
Henderson, M. and Henderson, B., PrimeWellness LLC, 2015. Exercise recommendation engine
with saftey-based risk value establishment. U.S. Patent Application 14/692,183.
Bandyopadhyay and et.al., 2015. Polio vaccination: past, present and future. Future
microbiology, 10(5), pp.791-808.
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