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AS1 Resit- Marketing Orientation PDF

   

Added on  2020-10-23

11 Pages3020 Words467 Views
Leadership ManagementData Science and Big Data
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AS1 RESIT- MARKETINGORIENTATION
AS1 Resit- Marketing Orientation PDF_1

EXECUTIVE SUMMARYThis business report summarises marketing orientation and its components as the majorkey for defining the strategies, performance goals, roles and responsibilities in any businessorganisation. It aims to find a meaningful relationship between marketing decision andorganizational performance, evaluates market practice to ascertain that how these practices createa base for the working of an organisation in line with the company's goals and objectives. Fordeveloping a complete understanding of the topic, Tesco has been selected to critically evaluateand analyse the nature of marketing organisation and its impact on Tesco. It demonstrates howeffectively marketing tasks such as advertising have been carried out in Tesco for reorganizingtheir mission and vision as well as goals and objectives. This report also entails a detailedanalysis of Tesco and the strategic actions undertaken by it in response to competition thus,outlining how external and internal organisational information affects their planning strategies.
AS1 Resit- Marketing Orientation PDF_2

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1Research aim, objectives and questions:.....................................................................................1LITERATURE REVIEW................................................................................................................2Evaluation of marketing practices ..............................................................................................2Analysis of Impact of market decision process on organisational performance.........................3Analysis of impact of organisational information for implementation of effective marketplanning strategies.......................................................................................................................3To demonstrate ability to work effectively as a leader...............................................................4METHODOLOGY..........................................................................................................................4DISCUSSION..................................................................................................................................5CONCLUSION................................................................................................................................6
AS1 Resit- Marketing Orientation PDF_3

Topic:“Exploring the nature of marketing orientation and its impact on Tesco Plc”INTRODUCTIONMarket Orientation refers to a business' customer-centric philosophy tailored to identify,create and satisfy the needs or wants of the customers and generate revenue for the organisationat the same time (Chung, 2012). To elevate this discussion in length, Tesco PLC has beenselected which is the largest groceries and general merchandise retailer of UK. Additionally, thisreport also covers the literature review of marketing orientation, explains the conceptual toolsand techniques of marketing process, applicability of marketing strategies across Tesco andprovides recommendations thereof. Research aim, objectives and questions:Aim:To explore the nature of marketing orientation in Tesco PLC from academic and practicalperspective.Objectives:To understand and evaluate the application of marketing practices across Tesco toachieve its long term goals.To critically analyse market decision process, planning and control to produce superiormarketplace performance.To analyse organisational information with dynamic external environment data forimplementing effective market planning strategies.To demonstrate ability to work in a leadership role in order to carry out marketing tasks.Questions:How marketing practices helps to achieve organisational goals?How market decision process contributes in enhancing organizational performance?How organisational information is helpful to carry out effective marketing planningstrategies based on external environment?What are the abilities of leaders in order to carry out marketing tasks?1
AS1 Resit- Marketing Orientation PDF_4

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