Research Proposal on Bounded Rationality Consumer Behaviour in UK's FMCG Sector

Research Proposal

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Research Proposal Form
Proposed Title: To evaluate the influence of bounded rationality consumer
behaviour on UK’s FMCG (post Brexit) Sector. A case study on Tesco PLC.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
To evaluate the influence of bounded rationality consumer behaviour on UK’s FMCG
(post Brexit) Sector. A case study on Tesco PLC.
Research objectives (e.g what is the question you want to answer? What do you want to learn how to do?
What do you want to find out?):
 To examine the concept of bounded rationality consumer behaviour.
 To ascertain the importance of consumer behaviour for Tesco PLC.
 To evaluate the potential influence of post brexit on Tesco and its impact on consumer
behaviour
Research Questions
 Understand the concept of bounded rationality consumer behaviour ?
 What is the importance of consumer behaviour for Tesco PLC (FMCG Company) ?
 What is the potential influence of post brexit on Tesco and its impact on consumer behaviour
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
 Current investigating research will directly show the benefits and influence of consumer
behaviour took place just when it comes to an end upon FMCG industry on the
business organisations Tesco PLC.
 Another reason that can be taken over here is that researcher over here is going to pull out all
the information regarding brexit and it’s post impacts upon the whole sector that is FMCG.
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Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Overall investigation will repair rely on post brexit and its impact on consumer behaviour and how
FMCG sector organisations like Tesco PLC has introduce itself in front of existing and new
customers. Along with this, there will be range of graphs and other sort of information from authors
point of view regarding the same is going to be taken. Along with this, researches also want to take
help of different range of magazines and books along with the internet secondary data in order to
accumulate and reach to a decision and regards to impact of brexit on consumer behaviour.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development
and analysis of ideas, writing, data collection, numerical analysis, tutor meetings,
production of final outcome, evaluation, writing the report):
There are different activities that need to be effectively be performed for the
purpose of getting a effective outcome of the research. The various activities
involved are as follows:
 Determining the Topic
 Aims and Objectives along with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long this will take:
4 Months
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
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Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
The investigation of the research will rely upon qualitative research methodology as it is
matching the topic where researcher has found that it will help in pulling out much more
favourable outcomes rather than choosing quantitative investigating method. It can be said that
the methodology which researcher has chosen is much more viable in making a legitimate
portrayal on an issue with the help of appropriate facts and findings. Approach which
investigation is going to show so will inductor as it is interlinked with qualitative investigation
work and full much more stronger outcomes regarding the topic. Away with this, descriptive
design is also going to be taken in order to to analyse and goal and lighting the overall issues of
the investigation approach has been used by the researcher as to drawing an authentic and strong
outcome on qualitative investigation work. Descriptive research design has been connected with
the end goal of enlightening investigation of the research issue in appropriate manner. Alongside
in this exploration work proper detail information is provided to the investigator with the help of
applying interpritivisim research philosophy because it is successful in examining the subjective
examination with proper thoughts and musings of writers and essayists. The method which
researcher is going to choose are both primary and secondary data collection tools because it will
directly add in finding out better outcomes for both questionnaire which is going to be built for
the data analysis and for the literature review section of this investigation. The data sampling
method will be random sampling method in which researcher will choose respondents from the
public (consumers). Lastly the respondents will be 60 which will directly help in making the
whole investigation much more feasible and open take at the same time.
What your areas of research will cover:
The research is going to cover the rational of consumer behaviour just when brexit reaches to an
end. The research is also going to show how Tesco PLC which is coming under FMCG sector
has taken as a challenge and accepted all the modifications that are required to be made in order
to gain competitive advantages.
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This comprises to be a basic component which assumes tremendous part in capturing a wide area
of market through keeps a good relationship with customers just when brexit reached to an end.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and
is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
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