Organisational Structure and International Expansion - ASDA

Project Brief:
Assume you are trainee in a firm of management consultants. As part of your induction process you have been asked to research,
prepare and present information for an organisation of your choice.
The presentation should contain information on the structure of the organisation and its functions but also on the key influences/factors
that have affected its international expansions in recent years.
Your Presentation should cover the following:
-The chosen organisation that has expanded into international markets, explain whether the organizational structures and functions
are suitable to facilitate the expansion.
-Explain the impact of digital technologies have on their international expansion strategy.

ORGANISATIONAL STRUCTURE AND INTERNATIONAL EXPANSION
STUDENT NUMBER -

Table of contents
• Introduction
• About the organisation that had expanded in the international market and is the organisational structure is suitable for expansion
• Different Functional areas of organisation
• Different types of organisational structures
• Organisational structure of chosen business
• Influences/factors that have affected international expansion of the business
• PESTLE Analysis of the organisation
• SWOT Analysis of the organisation:
• Impact of digital technology on the international business of the organisation
• Conclusion
• References

Introduction
Organizational structure refers to the specific framework of an organization which consists of its functions,
operations, departments, subsections, branches and employees through which the flow of activities within an
organization is maintained and operated. In the world of globalized economy the process of international
expansion has also rapidly increased and most of the huge companies across the globe are preparing an
organizational structure that can be helpful in expanding to other countries. The following presentation will be
describing the organizational structure and functional areas of ASDA. ASDA is a British supermarket chain
which is headquartered in Leeds, England and was founded in the year 1949. Moreover, this report will discuss
various requirements of a company for analyzing the external market environment of the foreign location to
expand there. In the end, this report will describe various impacts of digital technology on the international
expansion activities of the organization.

About the organisation that had expanded in the international market and is the organisational structure is suitable
for expansion
ASDA has already expanded across more than 25 countries in the
world which is a huge achievement and shows the strength of its
organizational structure to support its expansion internationally.
ASDA is a British retail supermarket chain that was established in the
year 1949 and is headquartered in Leeds, England. According to the
study of company facts, ASDA operates across more than 25
countries with its more than 6000 retail units, which operate under 63
banners and have revenue of more than 20 billion this make it among
the biggest retailers across the UK. Due to this the company structure
of ASDA is considered strong enough to support the organization to
expand across new foreign locations in the globe.

Different functional areas in an organization
The functional areas in ASDA help it to operate and deal with the day-
to-day activities within the organization. The functional areas in
ASDA are as follows:
• Administrative function: ASDA management performs many
administrative roles that are helpful for the organization to keep a
track of activities within the organization. The administration
function involves proper coordination with legal affairs, insurance,
stakeholders, employee safety and security etc.
• Production function: This function of the organization is mainly
concerned with acquiring raw materials and resources in order to
produce products or services at low cost for maximizing profits.
• Finance function: The finance function in ASDA consists of
certain activities which include finance management