context of business assignment : ASDA

Context
Of
Business

INTRODUCTION
In today’s context proper management is essential within an organization as it help to
conduct each and every activity in effective and appropriate manner. With proper management a
an organization can have certain rules and regulation for employees and staff members so that
they can monitor their activities with in workplace. In this report an organization chosen is
ASDA, a subsidiary retail store established in 1949 by Peter and Fred and its headquartered
south Bank Leeds, England. They are operating at more than 663 locations at worldwide. This
report is going to determine the history about the respective company along with its mission,
vision, leadership and style management practices which are adopted by an organization.
Main Body
ASDA store Ltd is a one of the famous British supermarket retail store whose
headquarter is in Leeds, West Yorkshire. It is founded in year 1949 by Peter and Fred Asquith
and Sir Noel Stockdale. They are offering variety of goods and services such as grocery, general
merchandise as well as services related to finance. Additionally, they are involved in two
business they are ASDA mobile and ASDA money. It is operating their business more than 663
location at worldwide.
Mission: Its mission is to become Britain’s one of the best as well as valuable retail store
by fulfilling and exceeding needs of customer.
Vision: Its vision statement is that they want to develop and design appropriate product
and services in order to fulfill need of customers as per need and preferences with in affordable
price.
Apart from this, ASDA was first incorporated in year 1963 from which acquisition
brother have converted their old building into supermarket store with the process of self service.
After that in year 1965 respective people approach them with the second proposal that to run and
develop their business with small store within different location with the partnership with
Associated Dairies. Respectively, both the companies joined their hands and stared their
business together and run their business with the name of ASDA( Asquith and Dauries)..

Moreover,. They have started growing rapidly in competitive marketplace. Respectively, they
open their new venture more than 30 stores in England, along with this they are also start
expanding in south countries where they open store in various areas such as Estover area of
Plymouth, Devon and Gasport. Apart from this, they have started they have expanded their
business with South Wales area like Rogerstone and Newport where largest store is open in year
1989. Now a day the respective company is conducting its business at high level and their
customers base is also enlarge as comparison to others. Thus, in this report, ASDA supermarket
retail industry is selected because it is most appropriate sector or industry for this report as they
have conducted their business in most appropriate manner. Moreover, with such business they
are able to maintain their sustainability in competitive market place. Apart from this industry
there is major role or involvement of leadership that help research to evaluate situations in
effective and appropriate manner. Thus, they have adopted leadership techniques and style so
that they can perform their business operation and activities in an appropriate manner.
Vision, leadership style and management practices and strategies making use of various theories
Herein, ASDA is a British supermarket retail store which is operating its business
function and activities in different areas of United Kingdom and worldwide so that they can
explore their business in an effective manner. It is headquarter is in England and they are
generally operating is business through approx. 633 stores. They are providing variety of
products and services such as grocery, general merchandise as well as financial services.
Moreover, there are 165000 employee staff members who are working with respective
company in order to attain their mission and vision as well as attain sustainability for longer
duration of time. Additionally their mission and vision is to provide appropriate product and
services within affordable price as per their need and preferences so that they can attain high
customer loyalty in competitive marketplace. Herein, for such purpose manager of respective
company need to conduct market analysis so that they able to identify and understand needs as
well as requirement of customers. Accordingly the they can serve their customer so that they can
attain more customer loyalty in competitive market place. As they are developing themselves
asper the need and preference of customer as in this manner their products and services in
appropriate manner in order to attain goal and objective. Along with this ASDA never
compromise in their quality of products which attract customers in high ratio and retain for a
long run.