Asda Problem Analysis

Running Head: ASDA PROBLEM ANALYSIS
ASDA Problem Analysis
Name of the Student:
Name of the University:
Author Note:

ASDA PROBLEM ANALYSIS1
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Nature, Scope and Impact of Problems Faced by ASDA................................................................2
SWOT Analysis of ASDA (Based on nature, scope and Problems)...............................................6
PESTEL analysis on the Macroenvironment of ASDA..................................................................8
Recommendations for ASDA in their market operation (Based on identified issues)..................11
Action Plan for ASDA (Implementation based on Recommendation).........................................14
Conclusion.....................................................................................................................................18
References......................................................................................................................................19

ASDA PROBLEM ANALYSIS2
Introduction
As compared to the operational aspect that is associated with the respective organization
ASDA, it is considered to be the supermarket chain situated in United Kingdom which comes
under the second largest category of supermarkets in the nation. The market share of ASDA as
per 2014 is where it holds 17.2% overall share in the market of United Kingdom. ASDA was
acquired in the year 1999 where the organization became a completely possessed subsidiary of
Walmart which is termed to be the public limited organization in US. The following report gives
more emphasis on conducting a brief analysis on certain problems and issues faced by the
company in their international operation.
The first part of the study analysis the nature, scope and impact of problems faced by
ASDA in the market. The other part of the consist of a clear understanding about the SWOT and
PESTEL analysis of the company. In order to make the report more effective and
understandable, there are certain recommendations and implementation strategies along with an
Action plan prepared to adopt some innovative factors which can be adopted by the company in
order to adapt some progressive action in the future to remain more competitive and sustainable
in their international market competition on all aspects.
Discussion
Nature, Scope and Impact of Problems Faced by ASDA
According to the functional aspects that are associated with the respective organization
ASDA in the market of United Kingdom, some of the major problems and consequences faced
by the company are generally categorized under three major heads. The problems related to the

ASDA PROBLEM ANALYSIS3
operational part of the company generally involves the system of Reversed Logistics, Supplier
Connectivity and Inventory management. There some of the major initiative required to be
adopted by the company to overcome the particular issue in order to remain more sustainable in
the part of building their reputation and Stability in the market of United Kingdom under all
aspects. Some of the major factors and regulatory measures required to adopted by the company
on the respective issues are mentioned below.
Issue of Reverse Logistics (ASDA)
As compared to the supermarket chain ASDA in the market, the system of reverse
logistics is considered to be the major part of operation which the company ASDA is facing in
the market of UK form few years (Singh, Shukla & Mishra, 2018). According to the market
operation of ASDA, they basically deal with wide variety of products which are termed to be the
consumable products in the market and several moderate guidelines associated with the product
generally facilitate consumers in the part of returning the defective product back to manufactures
or suppliers under all terms. Products which comes under the category of electrical appliances
are termed to be the bigger portion reverse for the company ASDA.
For the purpose of dealing with such products which are returned from the side of
consumers for repair or exchange, it is important for implementing and adopting a complex
procedure for ASDA on the system of reverse logistics (Tidy, Wang & Hall, 2016). Developing
strong contact with manufacturers and suppliers of returned products generally consume
demands for most of the time and the management. Several failures caused for the side of reverse
products has negatively impacted the organization ASDA regularly every year. It has also
affected the efficiency factor of the company on the part of delivery of repaired or exchanged
products to consumer on all aspects. It is understandable that the function of processing and