Assessing and Evaluating Strategies

Assessing and Evaluating Strategies
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Google Apps SaaS
Google Apps SaaS has a major impact on the usage of Office software. Google Apps as a
service is hosted by Google for business purposes. The communication and collaboration feature
of Google Apps SaaS makes it applicable by any size of a business. Web-based service of
Google Apps SaaS provides its user's tools that ensure collaboration on documents and
spreadsheets. The documents can be shared and modified. The libraries for the reference
materials can be built. Google provides this service in three different forms (Duffett, 2015). The
standard edition is free and has fewer features. It can be used for both normal users as well as
businesses purposes. The educational version contains all the available features but is available
for the colleges and institutions. The condition for being a part of this is that the institute should
use for educational purposes, sharing and research. The premium edition of Google Apps is
available at the cost of $50 per user account per annum. This edition provides all features that are
present in Google Apps. Charging money for its product is something very unique in the case of
Google (Rodrigues, Ruivo, & Oliveira, 2014). From the beginning, Google has generated
revenue through advertising tools.
Almost all of the software right from the searching tool in the late 90s of the last century
to till date have been made available by Google free of cost. Even Google Apps launched in
August 2006 providing services like webmail, calendaring, VoIP, word processing, spreadsheets
has been free of cost. Only the premium edition launched this year with target market ranging
from small business establishment to major banking and insurance sector corporation is being
charged. But if we compare the price Google is charging for providing this service with the cost
of MS Office; we will find Google Apps is much cheaper and can be accessed from more than
one peripheral (Tsai, Bai, & Huang, 2014).