Assessment

ASSESSMENT

Table of Content
◦ Introduction
◦ Internal and external factors which impact businesses
◦ Conclusion
◦ References

Introduction
This presentation is about internal and external factors which affects the business in various ways. Marks
and Spencer is a British multinational retailing company. The company has number of categories like
clothing, footwear, accessories of men, women and children. This presentation covers SWOT for internal
factors and PESTLE for external factors.

Internal and external factors which
impact businesses
SWOT analysis is done for analysing internal factors which affect the business environment.
Strength:
◦ Strong E- Commerce infrastructure
◦ Wide range of products
◦ Effective sustainable development