Business Proposal and New Venture Pitch Presentation

This document is a business proposal and new venture pitch presentation for a company called Pure Water. It focuses on introducing bamboo bottles in the market and covers elements such as market research, type of venture, product and service offerings, market segmentation, exit strategy, and financial requirements. The presentation aims to establish the business successfully and generate higher profits.

Business Proposal and New
Venture Pitch Presentation

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Research and investigation of the current market........................................................................1
Type of new venture....................................................................................................................2
Product and service offerings......................................................................................................3
The market place..........................................................................................................................3
Exit strategy.................................................................................................................................5
Financial requirements.................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Entrepreneurship in business can be defined as ability of individuals who are able to
formulate innovative business concepts and then launch a new business in the market. This
presentation is based upon a new venture which is introducing bamboo bottles in the market. It
will be introduced by a new company which is Pure Water in the market. While formulating the
idea different elements will be focused (Bartkiewicz and Matusiak, 2019). These are type of
venture, product and service offerings, the market place, exit strategy, financial and legal
requirements. The business will be launched in Edinburgh at initial level and then it will be
expanded on the basis of growth of the business.
MAIN BODY
Research and investigation of the current market
In the current era people are becoming conscious about their health and they want such
products that can assure them that the items that are consumed by them are not harmful for their
health. This factor is analyzed in context of the current market by Pure Water which will be
launching bottles made from bamboo in the market. It will be beneficial for meeting the current
market trends and offer such item to the individuals that can assure them that they will have
highly pure water without any purifier. Bamboos are known as the natural purifiers and using it
as a material for the product will be advantageous for the entity. In order to conduct the research
online as well as offline sources are being used. Different websites are being visited to determine
the current requirements of individuals. On the other hand, survey was also conducted in
Edinburgh so that it could be assessed that the new business concept will be able to sustain in the
market or not. While investigating the market it was assessed that most of the travelers have a
concern that they are not able to get pure water in some of the cities or villages when they visit
there (Francis, 2019). They want something which can keep their water pure, healthy and
harmless. These mind sets of the audiences are being assessed for the purpose of formulating the
business idea. All the problems which were analyzed while investigating the market were
focused to form the new business concept so that success could be acquired by Pure Water.
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Type of new venture
While establishing a new business it is very important for the business entities to decide
the type of the venture. It depends upon the size and scope of the new venture. There are various
types of businesses which are as follows:
Small business: These are the small businesses which are introduced in a small market
and executed in the same for the long run. Main purpose of them is to attain sustainability and
perform operations successfully so that profits could be acquired to carry out future activities.
These businesses are not performing operational activities for attaining competitive advantage. If
they are able to successfully execute the business in a small market area then they plan for
further development of business (Graça and Camarinha-Matos, 2016).
Scalable start up: These businesses are based upon a new business idea which is new
and innovative and fulfilling current needs of market. Main purpose of them is to attract large
number of individuals so that success could be acquired. These businesses are introduced in a
city at initial level so that it could be determined that the products that are offered by them are
adopted by the customers. When they attain success then they expand the business otherwise
they exit from the market when failure is experienced by them so that possibility of becoming
insolvent could be ignored.
Large company: These are the businesses which are capturing large market share and
main aim of them is to generate higher profits. Such type of companies operate business at
global, international and global level. Large sector organizations have huge investment and it is
not possible for a new business to compete with this type of venture. These businesses capture
large market share and operate in different countries.
Social enterprise: It is the last type of venture which is mainly focused with
development of society. These organizations introduce new products according to social
requirements. Main purpose of them is to enhance standard of living of people so that they can
live happily (Hornbuckle, 2018).
As the concept of Pure Water is new and unique therefore the type of its is scalable start
up. It is launching a new product in the market for the purpose of generating higher profits and
establish the business successfully. It will introduce bottles made from bamboo in the market so
that the customers can have pure water all the time whether they are at home or travelling to a
new city or rural area.
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Product and service offerings
All the items that are sold by an organization along with the facilities that are provided to
the customers for attaining their loyalty are considered as the part of this element. Pure Water is
a new company which will be launched in the market soon in upcoming period. It will be
offering bottles made from bamboo in the market so that all the proems that are faced by the
individuals who are travelling to a rural area could be resolved. The entity is planning to provide
an offer to the first 500 buyers. It will be providing them buy one get one offer on the bottles. All
the first 500 individual who will buy its bottles in Edinburgh will get two in the price of one. It is
the best option which is being selected by the organization for the purpose of marketing its new
product and attract large number of customers. On the other hand, the entity has also made a
policy if any of the customers will be having any issue with the bought bottle then it will be
replaced by the organization for free of cost. It is the best service which is being offered by the
company so that it can meet its goals such as establishing the business successfully.
Both the product and service offering of Pure Water will be beneficial for it to establish
itself successfully and attain growth for its business. With the help of all its service and product
offerings it can attain success in the market and reach the business goals such as higher profits
and long-term sustainability for the business (Janssen, 2020).
The market place
Market place can be defied as the place where an organisation introduce its business for the
purpose of attaining success. It is very important for all the entities to make sure that they are
selecting the market properly so that possibility of failure could be reduced. As Pure Water will
be introduced in Edinburgh in upcoming period therefore it is essential for it to mark sure that it
is having detailed information about the market. In other words, it can be defined as the place
where all the financial transactions take place. While selecting the market place the organisations
are also required to select the best suitable segment of the market along with this, they are also
required to formulate effective targeting and positioning strategies. For this purpose, STP
analysis is required to be conducted. Detailed description of all its elements of it is as follows:
Segmenting: It can be defined as the process of segregating the market in different parts
so that an organisation can aware the targeted customers about benefits of all the products and
services that are sold by it in the market. It is essential for Pure Water to make sure that it selects
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the segment properly so that it can establish the business successfully (Klepac and Berg, 2019).
All the different types of segments that could be selected by it are described below:
 Behavioural: This segment is focused by the companies when they are willing to divide
the market in small homogeneous products. The main factors which are focused by
companies while selecting this segment are benefits needed, frequency, brand loyalty etc.
 Demographic: This type of segment is focused by companies when the segregate the
market on the basis of age, gender, family size, income, education and race. By selecting
this segment organisations such as Pure Water will be able to able to target the audience
more accurately.
 Geographic: Under this segment companies divide the market on the basis of location so
that marketers can serve the customers in better manner. While launching business in a
new market the companies focus upon this segment so that they can establish themselves
in the marketplace successfully (Liscio, 2016).
 Psychographic: It is the last market segment in which the group of customers are made
on the basis of motivations, conscious and subconscious beliefs, customer behaviour etc.
Main purpose of selecting this segment is to be the choice of customers for a long time in
future.
Pure Water is focusing upon geographic and behavioural segment for the purpose of
launching its new bottles in the market. As the entity will be launching new bamboo bottles in
Edinburgh so it has selected geographic segment.
Targeting: It can be defined as the process of selecting the target market from the
selected segment for the purpose of selling products and services. In other words, it can be
defined as the process of selecting the individuals who will be targeted to sell the products and
services sold by the entity. The target market of Pure Water is the group of people who like to
have pure water whether they are at home or going out. There is no age bar for the targeted
individuals because any person of any age can use it (Mehta and Garg, 2017).
Positioning: It is very important for all the organisations to make sure that they are
positioning all their products in the market so that the long-term goals could be accomplished.
With the help of it, a positive image of business could be established in the mind of targeted
audiences. While formulating positioning strategy, Pure Water have planned to pay attention
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towards key benefits of its products. Detailed information of all of them will be provided to the
targeted clients so that sales could be maximised (Miller and Tedesco, 2018).
Exit strategy
When a business is not able to establish itself successfully in the market then it is better for it to
exit from the market so that the possibility of becoming insolvent could be ignored. While
introducing a new venture it is essential for the owner to decide some specific exits strategies
which could be used in future. As Pure Water is based upon a new business idea which is
bamboo bottles therefore it is very important for it to formulate exit strategies so that possibility
of going insolvent could be avoided. Different options which could be focused by it are as
follows:
Liquidation: Under this exit strategy an organization liquidate all its assets and try tp pay
all the liabilities. All the assets that are kept by an entity for executing the business are sold so
that payments to the creditors could be made. On the other hand, if the business is a partnership
firm then loss is faced by all the partners. While planning to exit from the market this alternative
could be selected by Pure Water so that it exit itself successfully and pay all the liabilities of
itself.
Selling the business in open market: By selecting this option of exit strategy an
organization can invite different buyers from the market to buy its business. Under this
alternative any company from any sector can buy the business. If Pure Water faces failure in
future then this option could be selected by it. With the help of it, the organization will be able to
repay the amount of all the creditors from the total value of business which will be received from
the seller.
Selling the business to another business: It is also an exit strategy in which a business
sells itself to the another one in the same sector so that it can still operate business. Under this
option all the debts and assets are transferred to the another one. By selecting this option Pure
Water will be able to stay in the market in the form of another business and still execute its
operations. The negative aspect of this strategy is that the owner will lose all the rights as the
business will be sold to other one (Torres‐Ruiz, Vega‐Zamora and Parras‐Rosa, 2018).
There are various options available to Pure Water to exit its business in future if it is not
able to establish itself successfully in the market. Any one of the strategies could be selected for
the purpose of exiting from the market.
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Financial requirements
While establishing a business it is very important for the owners to make sure that they are
having appropriate sources of funding to fulfil all the financial requirements. In order to
determine them the owner can analyze the expenses and costs that may take place in future. As
Pure Water is a new business which will be introduced in the market therefore it should
determine all the financial requirements that may take place in future and required to be fulfilled.
All of them could be analyzed with the help of following table:
Particulars Amount
Cost of bamboo 1500000
Salaries to staff 50000
Advertisement 20000
Promotions 25000
Marketing 15000
Warehouses 200000
Corporate office 100000
Skilled managers 75000
Total Cost 1985000
The total funding requirements for Pure Water will be around 20 lakhs. It is very
important for the organization to generate funding so that it can operate all the planned activities
successfully. If the entity will not be able to acquire this finance then it will be difficult for it
sustain it the market and establish the business successfully. Lack of funds may result in failure
of business. The investors will be asked to provide funding of 20 lakh pounds as it is required for
executing all the planned activities. There are various sources of funds which could be used by
the organization for generating funds are as follows:
Bank loan: It is one of the main sources of funding which is beneficial for businesses.
Here, the owners are required to pay interest to the bank on a specific rate. For the purpose,
getting loan from bank it is very important to provide a collateral to the bank as a security. If the
borrower is not able to provide an asset to the bank then it is not possible to get funds. This
option could be selected by the owners of Pure Water so that they can arrange funding for
carrying out all the operational activities systematically.
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Angel financers: It is another source of fund which could be adopted by Pure Waters for
the purpose of acquiring funding for its business. Angel financers are the individuals who invest
money in start-up businesses for the purpose of supporting them. In order to convince them the
owners of the new business will be required to aware them about different benefits and future
growth of the venture. If this alternative will be accepted by the organization then there will be
no need of paying the interest on the funding. The power f decision making will be required to be
shared by the financers as they will have shares in the business.
All the described sources of funding could be selected by Pure Water so that it can carry
out all its operations properly.
Legal requirements: All the businesses that are being launched in the market should make sure
that they are following all the laws and acts of the government of the country where they are
executing operations. As Pure Water will be introduced in Edinburgh, United Kingdom therefore
it is very important for it to make sure that it is following all the laws of government of UK.
Some of them are as follows:
Employment laws: The employer will be responsible to make sure that it is providing all
the employment rights of the employees to them so that they can perform all their jobs properly.
This law also states that Pure Water is not discriminating among employees and providing them
appropriate compensation.
Health and safety at work: It is the another law which is also required to be followed by
Pure Water which is related to safety and security of staff who are working within the
organization.
CONCLUSION
From this presentation it has been concluded that entrepreneurial opportunity is the capability of
an entrepreneur to establish a new business successfully so that it can attain success in the
market. While launching a new business in the market it is very important for the owners to
make sure that they pay attention towards different elements. These are type of venture, market
place, exit strategy, product and service offerings etc. Apart from this, financial and legal
requirements are also required to be focused. By considering all of them while launching a new
business will help the entity to attain success and funds for carrying out all the operations in
systematic manner. Ignorance of them may result in failure of business therefore to avoid this
situation all the key elements should be focused by all the new ventures.
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REFERENCES
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benefits from active demand response. In IOP Conference Series: Earth and
Environmental Science (Vol. 214, No. 1, p. 012008). IOP Publishing.
Francis, O.O., 2019. Business Proposal to Setup the Fruit Juice Bar in Abuja. Global Journal of
Management And Business Research.
Graça, P. and Camarinha-Matos, L.M., 2016, October. A proposal of performance indicators for
collaborative business ecosystems. In Working Conference on Virtual Enterprises (pp.
253-264). Springer, Cham.
Hornbuckle, J.M., 2018. Social Justice Matters: Making the Case and Development of a Business
Proposal for the Center for Social Justice & Equity at Morehead State University.
Janssen, J., 2020. Orchestrating in the era of cross-sector ecosystems: A business proposal for
Accenture's role in ecosystem orchestration.
Klepac, G. and Berg, K.L., 2019. Proposal of analytical model for business problems solving in
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Liscio, M., 2016. Lean Healthcare Solutions, Inc.: A business proposal. California State
University, Long Beach.
Mehta, A. and Garg, A., 2017. Business proposal for enchnt labs.
Miller, J. and Tedesco, A., 2018. Experts, ACP criticize Trump's' Small Business Health
Plan'proposal. Infectious Diseases in Children, 31(2), pp.5-5.
Torres‐Ruiz, F.J., Vega‐Zamora, M. and Parras‐Rosa, M., 2018. Sustainable consumption:
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foods. Business Strategy and the Environment, 27(4), pp.588-602.
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