Standardisation and Adaptation of Companies: International Marketing Research

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Added on 2022/12/05

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This document discusses the definition of standardisation and adaptation of companies, reasons for international marketing research, STP approach, competitive strategy of Vodaphone, differentiation strategy, and global challenges faced by companies. It also provides insights into the marketing strategies used by Vodaphone and the importance of customer behavior in international business.

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Standardisation and Adaptation of Companies: International Marketing Research

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