Strategic Marketing: Ford Motors and Electric Bicycle in Chinese Market

Strategic Marketing

Executive summary
 In the below report it consist of the details about strategic marketing and the company which
is taken is Ford motors as they have to means their busines in Chinese market with the electric
bicycle. In this below report it consist of adaptation and standardisation pf marketing mix,
then there is a CBBE model in building strong brand.

Table of content
 Introduction
 Adaptation and standardisation of marketing mix
 Elements of the marketing mix
 CBBE model
 Integrated communication mixes a method
 Measurement of success
 Conclusion
 References

Introduction
 Strategic marketing is the process of strategies of marketing
which is used by the organisation in order to increase their
revenue and profitability. This a method which is used by a
company so they could differentiate themselves and their
products and services from other competitors to gain
competitive advantage in the future (Amjad, Rani, and Sa'atar,
2020). In this given report there is a company which is taken is
Ford motor. It is an American multinational company which
sells automobiles and vehicles.