Strategic Alliances in the Hospitality Industry

Assessment

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
Main Body.............................................................................................................................................3
Strategic alliances..............................................................................................................................3
The various advantages with strategic alliances................................................................................4
CONCLUSION.....................................................................................................................................7
REFRENCES........................................................................................................................................8

INTRODUCTION
Strategic alliance can be understood as amalgamation and arrangement of varied
resources for beneficial projects which retain various services to extended customers and
developing higher range of functional development. The report analyses strategic alliance of
strategic alliance with discussion of how it enables to create better brand recognition in
various continents, advantages of strategic alliances and how it enables to exploit economies
of scale and wider market share government.
Main Body
Strategic alliances
The hospitality industry is booming with strategic alliances where continents are
coming under strategic alliance with various organisations for higher range of consumers
segments, recognition of larger world networks within globalisation and digital marketing
avenues. Strategic alliances have built wide scope and place within hospitality organisations
industry where it has opened up major pathways to enter new domains of innovation and
capital profit goals. The Crown Hotel is one of the biggest leading integrated resort, featuring
luxury accommodation facilities, world class gaming zones, conferencing entertainment
services wide range of consumers within its world class amenities. The hotel has created wide
name of recognised goodwill standards by employment contribution, employment training
and also integrating wide range of diversity and inclusion among major parameters (Li and
Singal, 2019).
 Crown hotel being one of the top high ranked hotel within hospitality industry
worldwide has went in international strategic alliances with various companies in
various continents. Melco in Macau is one of the most advanced integrated resort
company with entertainment, casino and gaming services which has built strategic
alliance with Crown hotel that believes in social responsible goals, highly world class
innovative integration resorts operations and partnerships with key elements to reach
onto larger goals. The hospitality companies strategic alliance has been proved to be
not only fruitful with high revenue goals and better recognition onto various