ASSESSMENT: An Evaluation of Components of the Marketing Mix | Local Realtors Company

Running head: ASSESSMENT 2
ASSESSMENT 2 (Marketing mix report)
Name of the student:
Name of the University:
Author Note:

1ASSESSMENT 2
Table of contents
1.1 Overview of the company and its objectives, desired position and target market
characteristics..................................................................................................................................2
1. 2. An evaluation of components of the marketing mix...............................................................2
1.3. Analysis of varying the marketing mix....................................................................................4
1.4. Determination of the final marketing mix................................................................................4
1.5. Recommended marketing mix for the product or service based on a review of all factors......5
Email to the Managing Director......................................................................................................6
References........................................................................................................................................7

2ASSESSMENT 2
1.1 Overview of the company and its objectives, desired position and target market
characteristics
The aim of this paper is to discuss the company details of Local Realtors that operates in the
real estate business in the market of Australia. The company intends to be ranked in the top 5
real estate agencies in the market by making the first time home buyers be very comfortable and
worry free.
The target market characteristics of his company are the young couple generally aged 30 to
45 years of age and living in the Melbourne City. The concept of right home and settling in a
standard area refer to the categories of the target market of this company.
1. 2. An evaluation of components of the marketing mix
Product/Service:
For Local Realtors, properties are the product. This company sells homes to the first time
home buyers mainly residents. Along with this, they will be providing services like suspects and
prospects, which will advise the first time home buyers about the factors needed to be checked
before buying home (Likos, Nakip and Gökmen 2019). Prospects will be allowing clients to
connect with this company and gain knowledge about the home market in Melbourne northern
suburbs.
Price:
Pricing structure of this company is highly standard however, in down market it allows
negotiation. In the reals estate industry of Melbourne, the commission is 2.4% of the total selling
price. This is why the selling price is decided by the selling agent for every home in which the