Business Research Proposal: Raising Awareness of Smoking Among College Students

BUSINESS RESEARCH PROPOSAL: ASSESSMENT 2
School/ Department Name Department of Marketing
Course Name: Business Research
Course Code: 16SMRB210/ 151MGB210
Instructor Name: Ms. Sapheya Aftimos
Assessment 2
Exam Date: Week 5
Student’s Name: Ahmed AlSaleh 1820789), Yousef Abdulhameed (1821178), AlRazi
AlFailakawi (1719129), Saad AlHashan (1719968)
Section:
INSTRUCTIONS
1) This is a group assignment.
2) Each group member has to contribute equally to this research activities.
DO NOT WRITE IN THE AREA BELOW:
Mark ________/40

Assessment 21
Actual Mark_______/20
Feedback: ________________________________________________________________
________________________________________________________________
Instructor’s signature: __________________________
Student’s Signature:
__________________________________________________________
Assessment 2: A Written Research Proposal
Assessment Title
Written Assessment
Assessment Due Date
See table in 'Task Description'
Weighting
20%
Words
2000 -3500
Assessment 2 Criteria
Research Proposal
Title page – Name of your research topic & author’s name and
ID
/20
/1
Introduction
Problem statement (1)
Rationale for the research

Assessment 22
Statement of the research objectives (1)
Factors identified (Min. 4 factors) (2)
Research Hypothesis (Min. 3 hypothesis) (2)
/8
Definitions of important terms used in proposal (1)
Summary, including a restatement of problem (1)
Literature review and hypothesis
Important factors or variables being described by the articles from at least
4 journals (5)
Current status of the topic (1)
Describe each hypothesis in your research: (3)
The hypothesis designed could be based on the gap between the
literature and your problem statement Or
The hypothesis designed could be based on the new phenomenon you
identified but never mentioned by the previous researchers Or
The hypothesis designed could be based on the correlations/relationships
between the important variables *
An appropriate management/ marketing/ human behaviors theory
for this research topic (2)
Summay, including a restatement of relationships between the important
variables and how these relationships are important to the hypothesis
proposed in the introduction (1)
/12
Research design and methods
Research design (3)
Type of research

Assessment 23
Population
Sampling strategy
Participants and number of samples (including a description of the
participants and selection procedures)
Levels of measurement
Types of test
Question design
List your research factor/variable/hypothesis in a table, indicate what
survey questions designed for each factor and what types of questions
used (Min. 3 types of questions) (3)
Data collection plans
Reliability and validity of instruments (1)
Pilot studies (1)
Ethical considerations (1)
Proposed Analysis of data (1)
/10
Implications and Limitations of the Study (4)
/4
References and Appendices
References: In-text Ref (1); Ref list (2)*
Appendices
Questionnaires (1)
Research time line (1)
/5
TOTAL
Final Mark:
/40
/20

Assessment 24
Minimum mark or grade – 12%
Harvard (author-date)
Turnitin
Conditions
Gather and organize information making sure that the methods of collecting information
are reliable and make efficient use of resources.
Identify research requirements for combining online research with non-electronic sources
of information and use business technology to access organize and monitor information.
Clearly define objectives of research and ensure that data and research strategies used
are valid and relevant to the requirements of the research and make efficient use of
available resources.
Identify key words and phrases for use as part of any online search strategy, including
the use of Boolean operators and other search tools and use reliable methods of data
analysis that are suitable to research purposes
Ensure that assumptions and conclusions used in analysis are clear, justified, supported
by evidence and consistent with research and business objectives.
Present recommendations and issues in an appropriate format, style and structure
using suitable business technology and obtain feedback and comments on suitability
and sufficiency of findings.
Referencing Style
1. Expanding of Knowledge
2. Communication
3. Problem Solving
4. Critical Thinking
5. Professional and leadership skills
Submission
Week 5 – All students will be notified of the submission date by email
Learning Outcomes Assessed
There are six Learning Outcomes.
Task Description
Students will choose a research topic through their pre-research activities and the
research topic has to be approved by your instructor. The proposal preparation will be
commencing from week 2 and due in Week 5. Students need to submit one soft copy of
group proposal into week 5 uploading port in myLMS. One hard copy of the proposal will
be also needed to submit to the instructor during class time. The size of the proposal is

Assessment 25
between 2000 and 3500 words.
There are also some more requirements below:
Note
Minimum 3 hypothesis are required in this research. They can be any types of hypothesis
(gap analysis / new idea / important relationship between variables)
Minimum 4 factors are identified and used from previous research articles.
Minimum 6 references are required for this research proposal.
BUSINESS
RESEARCH
PROPOSAL
TOPIC
“Raising Awareness of
Smoking Among College
Students”
Researchers: Ahmed AlSaleh
1820789, Yousef Abdulhameed
1821178, AlRazi AlFailakawi
1719129, Saad AlHashan
1719968

Assessment 26
Table of Contents
Abstract.......................................................................................................7
Introduction.................................................................................................8
Problem Statement..................................................................................8
Rationale for the research........................................................................8
Research objectives.................................................................................8
Factors Identified.....................................................................................8
Research Hypothesis................................................................................9
Definition of terms...................................................................................9
Summary including a restatement of problem.........................................9
Literature review.......................................................................................11
Important factors...................................................................................11
Current status........................................................................................12
Gap analysis...........................................................................................12
New Factor.............................................................................................12
Human Behaviour Theory.......................................................................12
Summary................................................................................................13
Research design and Methods...................................................................14
Participants and number of samples......................................................14
Research design.....................................................................................14
Data collection plan...............................................................................14
Survey questions....................................................................................14
Reliability and validity of the instruments..............................................15
Pilot study..............................................................................................15
Ethical consideration..............................................................................16
Proposed analysis of data......................................................................16
Implication and Limitation of the study..................................................16
Results.......................................................................................................17
Psychological factors..............................................................................19
Societal factors.......................................................................................20
Family factors.........................................................................................22
Research analysis and discussion.............................................................24
Hypothesis 1..........................................................................................28
Hypothesis 2..........................................................................................29
Hypothesis 3..........................................................................................30
Hypothesis 4..........................................................................................31

Assessment 27
References................................................................................................33
Appendices................................................................................................35