Assessment 2 Environmental Analysis of an industry -

Assessment 2 Environmental
Analysis of an industry

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critical analyses of the changes that Burberry company has adapt to improve its business.......3
Critical evaluation of the impact of the changes on the business competitive advantage
position.........................................................................................................................................5
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Environmental factors such as pollution of soil, land and water are creating problems for
the companies to run its businesses smoothly. The company's have to adopt various steps to
solve this issues and prevent the labour exploitation issues. As the both issues are much created
by the fashion industry, so the report will analyse the steps taken by the Burberry company to
solve this issue. The report will cover the SWOT and PESTLE model for this purpose. The
report will also state the competitive advantage the company enjoy by covering the Porter's five
forces and product life cycle. The report will also recommend the company the further steps they
can take to improve its business.
MAIN BODY
Critical analyses of the changes that Burberry company has adapt to improve its business
In order to visualize and analyse the impact of the internal and external environment on
the business and the steps taken by the company to reduce pollution and labour exploitation
issues (Hokkanen, 2020). The following step is define in the form of SWOT and PESTEL
criteria.
The SWOT of the Burberry company is:
 Strength: The strength of the company is that, they deals in the fashion industry which
attract the customers more in the recent time period. The company have a large network
of the retail market and operates in more than 50 countries via wholesale, licensing,
online channels etc. The company offers the daily use products such as clothes, perfumes,
beauty products to the customers. The most significant strength of the company is that
they granted royal warrants by Queen Elizabeth. The company also have the associations
with the local as well as international celebrities, so that they can reach to the large
customers quickly and easily (Ngwenya, 2020).
 Weakness: As the company provides the high quality products at high cost which is not
affordable to all people. The customers who can't afford expensive products and
jewellery can shift to the cheap and imitation products. So this become weakness for the
company and lead to constantly fight with cheap imitations. The company also has and
face low couture presence as a weakness because of its accessible position in the markets.