assessment-2 facebook

FACEBOOK

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
CURRENT SITUATION.................................................................................................................3
MARKETING STARTEGY............................................................................................................4
MARKETING MIX.........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

EXECUTIVE SUMMARY
In the following report discussions are made on future marketing strategy of Facebook.
Facebook is an online platform which brings people around world together. It is used in every
home these days. All the children above 13 years of age can access it. In the following report the
marketing strategy that Facebook should use in future is discussed. It includes the segmentation,
targeting and the positioning of company. Along with it a brief description of company’s history
and current situation is also made. The marketing mix which includes P’s of marketing is
described for Facebook in this report as well. A proper marketing strategy will help Facebook to
flourish in future and will also be helpful in facing competition in future.
INTRODUCTION
Facebook is an American company which offers online social networking services. It was
founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes, all
of who were students at Harvard University. It is the largest social networking site in the whole
world. There were already more than a billion people using Facebook by 2012 and half of these
people used Facebook almost daily (Vaidhyanathan, 2018). Headquarters of Facebook is situated
in Menlo Park, California. When talking about incomes to Facebook, access to it is free of
charge and most of its revenues are generated from the advertisements they post on their
websites. There are a number of components included in it such as Timelines, status, news feed
and so on. In the year 2012, Facebook finally file in to become a public company from private.
The IPO of company raised $16 billion. Just after a day of stock’s trading the holding of
Zuckerberg were estimated to be $19 billion. It has now turned into a powerful tool for m any
political movements which have already helped U.S. presidential election in 2008. It also helped
Columbia and Egypt in a number of rallies helping rebellions to spread their message across the
world.
CURRENT SITUATION
Facebook continues to grow day over day. It is almost seen to double its revenue and profits
every year. It is however seen that mobile remains to be one of the major drivers for
Fcaebook.82% of its profit came from people’s pockets. Regional growth for company is still
seen as a tragic. Facebook is still adding users from USA slower in rate when compared to