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Paper to Analyze the Stakeholders of Facebook

   

Added on  2019-09-24

11 Pages1970 Words282 Views
DYNAMIC STRATEGY AND DỈSRUPTIVE INNOVATIONName of the StudentName of the UniversityAuthor note

1Executive summaryThe purpose of the paper is to analyze the stakeholders of Facebook which is one of the knownand most used social media in the world. Facebook Inc. is one of the most important Americansocial media. The mission and vision of the company is to give the community the power tobuild a society. The brand has also faced various types of trends over the years. The stakeholdersof Facebook are founder of the company, co-founder, investor, shareholders, employees,competitors, society, customers and marketers. The behaviour and tendency of these stakeholdershas been analysed using Generic strategy model and behaviour theory. This has helped to showthe major stakeholders of the business and the way they become a competitive threat andcooperate in the tasks done by the brand.

2Table of ContentsIntroduction to Facebook.................................................................................................................3Brief introduction to the company...............................................................................................3Direction of the company............................................................................................................3Recent developments...................................................................................................................3Challenges....................................................................................................................................4Identify stakeholders of Facebook...................................................................................................4Importance of Stakeholders.........................................................................................................5Extended Research on Facebook Stakeholders...........................................................................5Stakeholder categorization & Stakeholder analysis........................................................................6Four Stakeholder Analysis...........................................................................................................6Behaviour Analysis......................................................................................................................7Motives........................................................................................................................................7Coalitions.....................................................................................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10

3Introduction to Facebook Brief introduction to the companyFacebook Inc. is one of the most important American social media and social networkingcompany that has helped in giving a platform to the people to interact with other all around theworld. The founder of the company is Mark Zuckerberg and presently has 360 millioncustomers. It is now considered as one of the BIG FOUR companies along with Amazon, Appleand Google. The company is seen to offer various services to the customers from communicatingto updating their daily activities (Kirschner and Karpinski 2010). It has also become a famousmarketing sites for online marketing. The service can be availed in various devices using internetconnectivity. Direction of the companyMission and Vision StatementThe mission and vision of the company is to give the community the power to build a society andhelp in bringing people closer to each other. The vision of Facebook is to make the world smallwhere everyone can connect to each other (Thestreet 2019). The value of Facebook is to focus on impact, move fast, be bold, be open and enhance socialvalue.Recent developments The recent trends seen in Facebook from 2015 to 2018 are wide and include activities like:2015 saw development of more than 40 million small business pages in FacebookAl research opens in Paris for Facebook in 2015Facebook launches various new reactions in 2016

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