Group Presentation: Morgan Motors Business Analysis

This presentation analyzes the business environment of Morgan Motors, focusing on issues faced, strategic proposals, impact on operations, RACE strategic framework, recommendations, and conclusion.

Assessment 2: Group
presentation

 INTRODUCTION
 Issues faced by Morgan Motors
 Strategic proposals focused on operations, networks
and partnerships
 Impact of proposals on operations
 RACE strategic framework
 Recommendations of changes in operations
 CONCLUSION
 REFRENCES
TABLE OF CONTENT

 The presentation analyses business
environment of Morgan motors where
there are various patterns and
determinants enabling us to analyse
how major business changes are
impacting business scenario for
competitive development and growth
within larger business avenues.
INTRODUCTION

 Motor and automobiles industry is
globally transforming onto various
parameters globally where new
technology framework , new referral
technology avenues aims to
potentially enhance new creative
working goals through which diverse
paradigms of goodwill are enhanced
rapidly within various parameters of
competitive strength.
CONT….

The major issues faced by Morgan motor company can be analysed as follows:
 Morgan motor is not able to work with new functional innovation and use high
tech technology framework where it has failed to come up with alternative fuel
powered vehicles which will match current demands within consumer market
share and for bringing on diverse keen factors of strengths within production.
 It needs to invest in this fundamental for creating higher diverse technical
efficiency for reaching upon global benchmarks, future potentialities and wide
functional focus onto bringing on keen paradigms.
Issues faced by Morgan Motors

 Morgna Motors being small company has to focus onto building competitive
expansion where higher investment is demanded in business and also for scaling up
services through media advertising which will make promotion services fast with
demands of consumers.
CONT….

 The Morgan Motor has threat of being taken over within consumers preferences by
lafrge players which may hamper vision and control within business parameters
onto which there shall be wide focus and competitive emphasis pertained for
gaining new work synergy within goals.
 This can be understood by the fact customers within this dynamic competitive
business world have demands for cars and engines which are environmental
friendly, with new technology which has been highly on demand and also giving
strong competition to Morgan Motor.
CONT….

 The strategic proposals focusing on operations,
networks and partnerships through which Morgan
Motors will be able to work with strategic
planning onto various problems for gaining on
improved effective development and new
scenario framework can be discussed as
followed:
 Operational efficiency shall be actively enhanced
by developing investments on new technology
and business investing fundamentals through
which wider business opportunities can be
developed onto wider paradigms.
 Morgan motors shall actively focus to bring on
diverse creativity and high tech business
expansion by working on electric vehicles where
industry as whole shall be focused on
Strategic proposals focused on operations, networks and partnerships

 The network of business development can be actively done by focusing to bring
on keen promotional and marketing activities where Morgan motors shall actively
focus and build bon diverse paradigms onto which new functional wider customer
segments can be reached on.
CONT….

 Partnership within business avenues globally holds strong place where companies
are actively focusing onto building partnerships with new emerging brands to enter
onto untapped business scope where there are various opportunities.
 It is analysed that partnership goals are actively focused to bring on wider reach
among consumers business paradigms, by leveraging wider paradigms and
analysing various goals onto which there shall be active indulgence developed.
CONT….

 The impact of most important and best proposals which have the strength and
potentiality to functionally enhance Morgan motors position within global
automobile industry can be understood with the following points which will
develop higher functional ethics onto wider paradigms:
Impact of proposals on operations

 Morgan motors will be able to engage
onto new factors of working strength
where proposals will positively impact
company profitability within business
scenario where there is wide demand for
bringing on keen factors of new
marketing synergy and production
goals.
CONT….

 The proposal of new marketing and networking parameters will positively impact
Morgan motors to be strongly active towards reaching wider consumer segments
with enhanced working strength and new synergy goals which will promote wider
functional ethics .
 This will positively work onto production marketing fundamentals within
consumer metrics and new working operational goals which will build on new
relative extension onto new paradigms.
CONT…

 The Race digital marketing plan is one of
the most used innovative marketing model
onto which there are wide business
parameters focused which will enable to
yield onto wider goals for strong marketing
performance within industry. The following
4 paradigms are discussed which are as
follows:
 Reach: This factor explains building
awareness and factors within business
scenario where online digital media holds
wide space and new web presence for
gaining stronger scope onto yielding new
goals which will potentially enhance wider
paradigms of reach among customers within
global metrics.
RACE strategic framework

Act:
 Engaging and communication with audience on websites is highly important where
this factor explains new scale digital marketing fundamentals for creating diverse
goals and communicating onto potential new customer segments.
 Morgan motor shall reach onto new attracting, communicating strategies while
working on actions within business world through which innovation shall be
programmed further.
CONT….

Convert:
 The conversion factor will focus onto bringing
action effectively onto covert fundamentals
through which efficacy is determined and
vision formulated diversely onto stronger
actions through which profitability shall be
enhanced widely.
 Morgan motors shall enter into new space of
communication, new scale marketing phase
with new scale development by using
innovative scale of services and also gain new
goodwill parameters.
CONT…

Engage:
 This factor will focus onto engaging
with customers by analysing various
factors of communication and
functional governance onto where
there is wide scope for technical
efficiency, higher potential
development as focused within
consumer strengths.
CONT…

 Operations at Morgan motor
company shall be focused further
with use of latest monitoring and
working metrics onto which
innovation is high through which
automobile industry is actively
heading to pertain onto higher goals
and new relative goodwill is
developed.
Recommendations of changes in operations

 The brand shall also work for bringing on eco friendly engines and machinery
where new scale governance shall be actively enabled to reach new competitive
standards.
 The Morgan motor shall also build new partnerships with new brands and
companies through which new scale services will be focused for reaching wider
consumer segments within world levels.
CONT…

 The report can be concluded with detailed explanation about how various new
working efficiency and operational governance with new innovation and
technology is highly important through which Morgan motor will be able to
develop strong place within wide competitive industry.
CONCLUSION

 Report also concludes that use of
digital platforms and promotional
avenues shall be actively focused
for technical governance for gaining
new effective arenas of actions onto
which consumers are widely
competitively growing.
CONT….

 Bohnsack, R., Kolk, A., Pinkse, J. and Bidmon, C.M., 2020. Driving the electric
bandwagon: The dynamics of incumbents' sustainable innovation. Business
Strategy and the Environment, 29(2), pp.727-743.
 Chaubey, A. and Sahoo, C.K., 2019. Enhancing organizational innovation in Indian
automobile industry. International Journal of Innovation Science.
 Füreder, F., 2019. Electric Mobility-Innovation and Growth Driver for the Plastics
Industry. ATZproduction worldwide, 6(4), pp.50-50.
 Halili, Z., 2020. Identifying and ranking appropriate strategies for effective
technology transfer in the automotive industry: Evidence from Iran. Technology in
Society, p.101264.
REFRENCES

 Mustapha, A., Abubakar, A.K., Ahmed, H.D., Ndakara, I.A., Idris, A.M., Egigogo,
A.R. and Abdulkadir, M., 2019, October. Problems and Prospects of Internet of
Things to the Automobile Industry in Nigeria. In 2019 2nd International
Conference of the IEEE Nigeria Computer Chapter (NigeriaComputConf) (pp. 1-
4). IEEE.
 Yu, X., Lan, Y. and Zhao, R., 2019. Strategic green technology innovation in a two-
stage alliance: Vertical collaboration or co-development?. Omega, p.102116.
 Zhang, X., Ming, X., Liu, Z., Zheng, M. and Qu, Y., 2019. A new customization
model for enterprises based on improved framework of customer to business: A
case study in automobile industry. Advances in Mechanical Engineering, 11(3),
p.1687814019833882.
 Khan, M.T. and Kumar, N., 2019. Technology Entrepreneurship Capability
Development in Indian Automotive Industry. In Advances in Interdisciplinary
Engineering (pp. 561-567). Springer, Singapore.
CONT….