Importance of Company Culture and Purpose

Context of Business

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. SWOT AND PESTLE ANALYSIS........................................................................................3
2. Influence of CSR on business..................................................................................................5
3 Comparison and contrast between different styles of leaderships............................................6
Suggestion of appropriate leadership styles that will contribute in growth of Starbuck.............7
4. Importance of company culture and purpose...........................................................................8
5 Reflection report.....................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The business context can be understood as one of the most important arena where wide
focus onto parameters have been governed by company leaders for analysing various metrics and
avenues onto where strong focus shall be governed for creating stronger synergy of effective
keen marketing governance. Starbucks is one of the best companies globally known for having
largest coffee houses in world with more than 50 years of business globally company has
achieved high level of consumer goodwill and strong market stand within industry. The report
explains market analysis of company, CSR parameters and leadership styles where company has
been profoundly working for producing best new avenues which will develop higher purpose
onto new functional standards. Business scenario has been globally developing onto wider
structure within industry where technically it shall aim to develop new parameters of functional
determinants for competitive strength within working goals and for strengthening faster new
working effective working standards.
MAIN BODY
1. SWOT AND PESTLE ANALYSIS
The swot analysis can be understood as an internal analysis which explains company
business framework onto where there are wide paradigms to enhance services and working goals
within products delivery for higher consumer satisfaction. Starbucks have to potentially focus
onto internal factors of analysis for drawing new metrics of efficacy, higher goals formulation of
new productivity and for gaining wider functional advancement which will develop higher
synergy onto wider paradigms.
Strengths:
 Starbucks customers have strong loyalty for products because of wide best quality range
products and serving with best working synergy which has developed high goodwill
parameters onto new range of services.
 Starbucks has global presence which has made strong brand image and also has been
competitively growing onto wider paradigms within new functional avenues, higher
synergy of market factors and also working on best investment paradigms
Weaknesses:

 Starbucks faces weakness of less skilled and advanced employees where consumer
preferences are dynamically growing rapidly when it comes to new relative goals
development.
 Starbucks also faces new functional reduction in business scenario with new brands and
companies coming up in global industry, with new range of products and services.
Opportunities:
 Starbucks will be able to gain strong competitive place by analysing new metrics and
avenues where at present company is lacking and investing in expansion onto new
parameter of strength and larger scale services (Kwilinski, Dalevska and Kovalenko,
2019)
 Starbucks shall also enter into new domains of consumer friendly services by focusing
onto wider investment onto employees training, which will develop stronger synergy of
effective new materialistic goals and wider determinants yielding onto new working
goals.
Threats
 Starbucks faces global competition within space of new brands and companies bringing
on wider products range and also progressively focusing onto new working avenues
where company is yet to enter many countries and online presence.
 The company is also facing wider reduction in bringing on use of new technology
advancement and innovation paradigms where company has to focus onto keenly
progressing within faster avenues, which has been strong demand for business industry
to yield onto.
Pestle analysis (external factors analysis)
 Political factors: With Brexit impact it has been widely impacting in reduction of
business from Starbucks where company is facing wide factors of reduction within
strong synergy and position among new countries open market in Europe.
 Economic factors: Changing consumer economic paradigms also emphasis business
scenario for Starbucks company where brand has been widely aiming to bring on new
metrics of functional standards with high price range, low spread among consumers