Marketing Mix and Marketing Plan for Tesco

Assessment 2

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
P3) Ways to apply marketing mix in planning process to achieve business objectives.............3
TASK3.............................................................................................................................................6
P4) Marketing plan for an organisation......................................................................................6
CONCLUSION ...............................................................................................................................7
References........................................................................................................................................8
Books and Journal.......................................................................................................................8

INTRODUCTION
Marketing refers to all the steps taken by the company to attract the potential customers
towards their project. Tesco operates in UK and other number of countries and became 3rd in
largest supermarkets which have 2200 stores all over the world. Tesco offers large number of
products to its customers at one place only. With the growing competition in the market Tesco
alsoi have various competitors in the market such as Aldi, Lidl, Sainsbury's etc. This report
contain the marketing mix of the Tesco in compare of its competitor Sainsbury's and also
contains a marketing plan for the organisation to grow in efficient manner.
TASK
P3) Ways to apply marketing mix in planning process to achieve business objectives
7P's TESCO Sainsbury's
Product A wide range of products are
offered by Tesco which
includes both food and non
food items like clothing,
electronics, phones, etc. with
this the company also offers
products of own brand(Aji,
Nadhila and Sanny, 2020). The
company also increase its
product portfolio online by
which they are able to serve
wide range of customers. They
use loyalty cards to gather
information of the product to
develop them in future.
Sainsbury's is a supermarket in
UK offers various of products
which includes a lot of items
like variety of clothing,
electronics, mobile phones,
food items, etc. as well as the
products of their own brand
which increase sales and
profitability of the company.
They also use loyalty cards to
update themselves about the
product and services to
develop them in future.
Price The average of the consumers
are sensitive to the price in
UK. Due to this in most of the
Sainsbury's use competitive
price strategy to survive in the
competitive market as ost of