This document discusses the implementation and evaluation of public relations and email marketing campaigns for Pizza Rush. It evaluates the potential effectiveness of different types of media, such as direct mail, external promotional material, press, promotional material, radio, and television. It also explains how to monitor campaign progress against scheduling and costing requirements and how to gain approval for changes. Additionally, it provides methods to monitor, review, and evaluate the effectiveness of email campaigns and analyzes the effectiveness of the campaign for relevant internal and/or external stakeholders. Finally, it documents recorded improvements to the campaign.
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