Assessment 2 Marketing Plan - GreenShareCar

Added on - 24 Apr 2020

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Assessment 2: Marketing Plan1
Table of ContentsIntroduction................................................................................................................................3Main Body..................................................................................................................................4Conclusion................................................................................................................................14Reference List..........................................................................................................................152
IntroductionMarketing Planis a detailed group blueprint that is utilised by individuals in order to createa strategic method through which advertisement along with marketing efforts can be detailedfor the coming future. It is important to create a marketing plan since it provides the doctorthrough which marketing campaign can be created. As per the previous assignment, in thisanalysis, GreenShareCar will be selected. For this rental organisation, a marketing plan willbe created through which emphasis will be given upon aspects such as segmentation,targeting and positioning and other organisational aspects, which the business needs to focusupon.3
Main Body1. Develop a marketing plana. Identify objectives and issues as well as marketing logic to create customer value;The variousobjectivesofGreenShareCarfor the comingfew yearsshall be illustratedhere:To help develop new rental schemes that will help in growing the customer pool ofthe organisation in coming three monthsTo help make the services of the organisation become more affordable so that highersales and profit can be madeTo incorporate the vehicle technology so that pollution free products are available bythe business.In Australia, one of the main issues that students and retired people face that they do notprocess their own vehicles so that they can travel long distances and travel to multiple places.In order to mitigate this issue, it is important for a business to be initiated that provides suchutility so that absent need is fulfilled in the market. The marketing logic which is present forGreenShareCar to address this need is to create an advertising campaign that will showcasethat people of this age are do not possess a car and requires at a short period.Multiple ways are there in which GreenShareCar providescustomer valuein the market.This value is provided through various benefits such as providing free petrol for rental cars,giving access 24 72 rental services, availing online payment methods, being less expensivewhen compared to competitors, and more (Lovelock & Patterson, 2015). All of these aspectshelp the organisation in differentiating itself from other businesses and competitors inAustralia. In addition to this, other customer value such as parking on return, and vehicleinsurance is also provided on a rental car that is provided in various parts of Melbournewhere the organisation operates.b. Segmentation, targeting and positioning as well as marketing strategiesSegmentation, Targeting and Positioning or STPis a significant method through which thetarget audience of a business is subdivided further so that a business can evaluate how tofocus on specific consumers.4
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