Marketing Plan for Green Share Car: Accommodation Services Promotion

Marketing Plan

Contents
Aim and Objective.......................................................................................................................3
Marketing Logic..........................................................................................................................3
Value proposition of Chosen Business........................................................................................5
Product.........................................................................................................................................6
Pricing Strategy...........................................................................................................................6
Digital marketing plan and strategy to build multichannel capabilities......................................7
Promotional strategies adopted by Green Share car....................................................................8
REFERENCES..............................................................................................................................10

Aim and Objective
Aim- To promote the accommodation services of Green Share Car in market place.
Objectives
 To implement proper STP plan for the marketing of the accommodation service of
company.
 To develop action plan for the marketing process to make people aware of company
products and services.
 To improve the sales of the organization by conducting business in the market place with
effective marketing campaign.
Vision of Organization
The main vision of the organization is to provide an affordable, convenient, and reliable
alternative private car ownership that enhances the environmental, economic and social
wellbeing of our region and planet.
Mission of Organization
The mission of the organization is to offer rental car services to the people which is more
beneficiary and sustainable services to the people. By these process organization can reduce the
impact of pollution due to vehicles.
Issues
There are some issues are faced by the organization in creating customer value in the
market place to provide them better and effective satisfaction in market place (Wood and Jobber,
2016). Some of main challenges that re faced by the organization in the market place are related
to gathering knowledge and information about the customer needs and requirement. Some o
other challenges are related to the diverse range of services that are provided to the people.
Marketing Logic
There are different processes that can be used by the organization to address the issues
and problems of the market place that can affect the marketing process of the organization. in the
marketing logic various processes are used by the organization to address these challenges of
market place in effective manner.
STP
The rental car market is one of most common in the national travelers and attracted the
large number of population. When people are going from one place to another. They always
prefer to choose rental car service. With Green car company look at new segment of market but
other competitor organization already have established their business.
Segmentation
It is based on the marketing segmentation which consider an important element for marketing
plan which to be formed. It is a process that mainly segmenting group of potential as well as