Investigating Hotel Policies on Overbooking and Customer Decision-Making
VerifiedAdded on 2022/12/26
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AI Summary
This research proposal aims to investigate hotel policies related to overbooking and its effect on customer decision-making. The case study focuses on The Essence Hotel Carlton in Melbourne, Australia. The study will explore the concept of overbooking, identify hotel policies, analyze their association with customer effects, and recommend effective practices for the hotel. The research will use an exploratory research approach and qualitative methodology for data collection.
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