logo

A Survey on Hotels Accommodations: Qualitative Analysis of Customers' Preference

   

Added on  2021-02-18

18 Pages6201 Words175 Views
DISSERTATION
A Survey on Hotels Accommodations: Qualitative Analysis of Customers' Preference_1
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Introduction......................................................................................................................11.2 Background of research....................................................................................................31.3 Rationale of research........................................................................................................41.4 Research aim....................................................................................................................51.5 Research objectives..........................................................................................................51.6 Research questions...........................................................................................................6CHAPTER 2: LITERATURE REVIEW.........................................................................................72.1 Quality tools by which hotels can retain loyal consumers...............................................72.2 Factors which are beneficial in gaining attention of customers......................................92.3 Quality of Hotels accommodation influence guest preference.......................................112.4 Analyse the preference of customers so that firms can enhance their sales and profitabilityratio.......................................................................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
A Survey on Hotels Accommodations: Qualitative Analysis of Customers' Preference_2
A Survey on Hotels Accommodations: Qualitative Analysis of Customers' Preference_3
CHAPTER 1: INTRODUCTIONTITLE: “To determine the quality of Hotels accommodation influence guest preference. Acase study on Hotels of Canberra”. 1.1 IntroductionIn this modern era, the first priority of an organisation is to satisfying demands and needsof customers by providing better quality of services in an effective manner. In context to givebetter quality of services to valuable guests then in this case preference of guest is necessary. Thecustomer service is not regarding their want but also necessary about their needs. Firstly, anorganisation should understand about the preferences of consumers and then provide betterquality of services to them for providing them strong experience in an effective manner. Thispresent research is based on hotels of Canberra which is establish in Australia. Canberra holdscrown as top performer nation in the market of hotel for its first quarter of year 2017. It enhancesaverage daily rates, revenue per rooms and also occupancy rates. An industry of hotels ofCanberra has experienced large influx in many rooms. This hotel built to the house politicianswhen Federal Parliament was moved to the Canberra from Melbourne in year 1927. Aninfrastructure of this hotel is very attractive and under this 252 suits and rooms are available(Berezan, Millar and Raab, 2015). This organisation provides wide range of services or productsto consumers at reasonable cost so that people can enjoy its services in better manner. In additionto this, hotel should know about likes as well as dislikes of people. The main aim of this hotel isto focus on the quality of hotel accommodation which impact on preference of guests. Mainly thetourists prefer hotel services which came from different places for travelling purpose. In additionto this, accommodation refers to something which satisfy particular demands of consumers. It isessential that the main focus of an organisation is on providing better quality of services in aneffective manner and make in existing services or products according to preference ofconsumers. In hotel industry, if hotel will know about the preference of consumers in bettermanner then in this case, productivity or profit level will be enhance with in given period oftime. Customer satisfaction is a philosophy of business which consists creation of value forcustomers, manage their expectations and present the ability to satisfy their needs (Berezina andet. al., 2012). Satisfaction of customers and quality of services both play a significant role in1
A Survey on Hotels Accommodations: Qualitative Analysis of Customers' Preference_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Rooms Division Operations Management of Hilton Hotel
|29
|8593
|60

Customer Service in the Hotel Industry: Practices, Policies, and Strategies
|9
|2583
|172

Research Project Assignment - Customer Satisfaction in Hospitality Industry
|17
|3976
|405

Managing Accommodation Services
|7
|1969
|38

Hospitality & Guest Services
|10
|2339
|37

An Appraisal of a Guest Service Experience
|11
|642
|37