Marketing: Stand and deliver

Marketing: Stand and
deliver

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
Part A...............................................................................................................................................1
Rational motive for choosing Detox Drink for Coco Cola.........................................................1
Marketing strategy and tactics used by Coco Cola to promote the product...............................2
Key psychological or sociological influences that effect a consumer buying decision-making.2
The various new methods (digital) used by Coco-Cola to market Detox Drinks in the market. 3
Justification of the marketing strategies used by Coco-Cola for Detox drinks...........................4
Part 2................................................................................................................................................5
Covered in PPT...........................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is a significant action when a firm proceeding towards the new product
development and commercialisation of the innovative product. Marketing is all about promoting
product of the company with aim to attract and acquire targeted customer to meet business target
i.e. to generate business lead. Stand and deliver is a marketing management approach adopted in
commercialisation of the new product in the new market segment. For commercialisation of new
product organisation need to formulate marketing strategies for the promotional activities.
Digital technology has brought a significant contribution in promotion of the product and service
of a company because modern marketer and customer are using these technology for the product
review (Canovi and Pucciarelli, 2019). The present study is based on introducing new product
category in context of Coco cola which has world-wide operations and offering variety of soft
drink products. Presented assessment also present the rational relation between marketing
strategies of Coco Cola with its implication to chosen digital promotion technology.
MAINBODY
Part A
Rational motive for choosing Detox Drink for Coco Cola
Coco-Cola is world renewed soft drink and non-alcoholic drink producer and supplier in
the world, the company is criticised for harmful product, so in order to shut mouth of the many
sophisticated arguer company is focusing on introducing a speciality product by introducing
coco-cola detox drink which is good for digestion, if someone has good digestion their weight
loss journeying would be easier. Detox drink would be consider as the speciality product because
the product comes with a speciality formula of removal of toxins from the body to maintain
healthy digestion system (Ibrahim and Harrison, 2020). This product would be more successful
for Coco-Cola as the speciality product is free from toxic and chemicals and contain natural
flavour, thus with this product Coco-Cola and regain its stakeholders trust which were lost due to
quality critics. Detox drinks can be provided in word-wide market area because many people
around the world are using detox in their diet for easier and faster weight loss. So in that sense
new product would have market acceptability at world-wide level.
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