Marketing Mix Strategies of Coca Cola and PepsiCo

Running head: PRINCIPLE OF MARKETING
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1PRINCIPLE OF MARKETING
Introduction
The marketing mix considered the set of tactics, which an organization uses to promote their
product and brand in the market. A marketing mix is an essential tool which includes all of the
variables that indicates the demand for the products and services offered by the organization. The
4P’s marketing mix variables are – product, price, place, and promotion. This paper concentrates
on the marketing mix strategies of the chosen two food and beverage industry Coca Cola and
PepsiCo and identifies where their marketing strategies are similar and where they are different.
And also consider their social responsibilities towards customers.

2PRINCIPLE OF MARKETING
Discussion
Coca Cola and PepsiCo both are the top two non-alcoholic soft drinks producer and marketer in
the world. They are the two major competitors in the food and beverage industry. These two
companies are near of the same size, and they have similar products and the same branding
strategy.
Marketing Mix of Coca-Cola
Product
Coca Cola has a wide range of product line and provides different products in various countries.
The company adapts its product on the basis of consumer preference and various regional tastes
(Coca Cola, 2019)
Coca Cola offers the following products-
 Coca Cola (most famous and maximum selling carbonated drinks)
 Sprite (Lime flavored drinks)
 Diet Coke (Low calorie contain drinks)
 Ciel ( Fresh non-carbonated packaged water)
 Minute Maid ( Juice)
 Coca Cola Zero ( Sugarless soft drinks)
 Powerade (Energy drinks)
 Powerade Zero ( Low calorie contain sports drinks)
 Simply Orange ( Orange flavored Juices)
 Fanta ( Orange flavored soft drinks)
 Coca Cola Life ( Drinks which contain cane sugar and extract of stevia leave)