This report provides an assessment of research methodology, focusing on qualitative research. It explains the use of qualitative approach in forming questions and discusses the pros and cons of qualitative and quantitative research methods. The report highlights the advantages of qualitative research in capturing changing behavior and providing flexibility, as well as the limitations of sample size and competing objectives. It also discusses the pros and cons of quantitative research in terms of large sample size and faster responses, but also limitations in getting responses and conducting research in normal environments. Overall, the report concludes that qualitative approach is reliable for detailed information and secondary data analysis, while quantitative approach has certain limitations.
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