Role of Quantitative Market Research in Business and Data Analysis

DIBD

INTRODUCTION
Quantitative marketing research is the technique to ask questions by using surveys, polls or
questionnaires (Baškarada and Koronios, 2018).
This is the group presentation by the four members who will analyse and identify the –
roles of quantitative market research in business, framing of questionnaire in business, role of research
which is undertaken qualitative in nature, setting out correlation and regression, setting out the time
series and how it will be used, providing the issues surrounding the analysis technique with reference
to big data.

MAIN BODY
1.Role of quantitative research in modern marketing research and data
analysis
There is application of modern marketing techniques in the market research and therefore, they are known as
quantitative marketing research. Quantitative research is done using the polls, questionnaires, surveys among many
of the techniques. There are various types of responses which are gained by the participants who are willingly taking
part in the research. The responses help in improving the products and services at large scale (Moisander, Närvänen
and Valtonen, 2020).

The major role of quantitative research is mentioned as –
 Being clear – Quantitative research is very clear in nature which helps in stating all the
information and details properly within the research being conducted. Use of simple and easy
understandable language makes the questionnaire clearer. The questions are to be framed in such
clear and understandable manner (Vrontis, Christofi and Katsikeas, 2020).
 Evaluating performance – This research helps in evaluating the performance appropriately and
helps in considering the concerns as to how effectively research is carried out. With the help of
gaining the responses of the respondents, there is improved and enhanced performance of the
participants taking part in the research.